Marketing Internal Communications

3 weeks ago

Chennai, Tamil Nadu, India Cognizant Full time

Job summaryCognizants Global Communications team accelerates the companys cadence of business and strategic communications drives employment engagement and retention and elevates our diverse dynamic and innovative culture through communication best practices and tools About the roleAs a member of the People Communications team the Manager Digital Storytelling People Programs develops and delivers compelling content and engagement tactics that enhance company reputation reinforce the employee valueResponsibilitiesPartner with HR Employer Brand Marketing and Social Media teams to develop an external content strategy to advance Cognizants employer brand with candidates and associatesSeek out and deeply understand people programs to identify opportunities to showcase Cognizants people programs and employee value proposition across external channels including social channels Careers website Cognizant com etc Conduct interviews author and publish compelling content and multimedia assetsMaintain an editorial calendar of regular engaging people-focused content across external channels mainly Cognizants social media and company websitesCollaborate with Marketing Employer Brand and designers to develop a consistent look and feel of people contentSupport and amplify people-focused PR opportunitiesUphold editorial standards and conduct thorough reviews to maintain consistent quality across all content piecesStay updated with industry trends and best practices in content creation editing and publishingPropose innovative ideas best practices and creative breakthrough storytelling methodsMonitor and analyze content performance as well as other quantitative and qualitative data to assess engagement and refine content strategy

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