Email Marketing Specialist

7 days ago


Mumbai India Milano Jewelry Full time

Job Description Location: Andheri (E), Mumbai, India Milano is a fast-growing fine jewelry retailer with 35+ locations across the Caribbean, Mexico, and Alaska, and a rapidly expanding e-commerce presence. We are seeking an extremely structured, detail-oriented, and creatively capable Email & Lifecycle Marketing Specialist to lead our retention marketing efforts across email and SMS. This role combines analytical lifecycle strategy with hands-on creative execution. The ideal candidate is highly organized, strong with Klaviyo, confident with segmentation and flows, and able to design on-brand email graphics using Canva or Figma. Key Responsibilities Email & SMS Campaigns Build, QA, and deploy all email and SMS campaigns through Klaviyo Create on-brand email graphics using Canva or Figma Maintain a structured communication calendar across launches and promotions Run A/B tests across content, segmentation, design, and send strategy Lifecycle & Automation Own and optimize Klaviyo flows: welcome, abandonments, post-purchase, winback, VIP, loyalty, and more Build dynamic, personalized modules to improve conversion Develop new lifecycle journeys based on behavior and predictive analytics Segmentation & Audience Strategy Build and manage advanced customer segments using first-party data and engagement signals Visualize journey mapping and flow structures using Miro or similar tools Partner with paid media to ensure messaging continuity across channels Analytics & Reporting Lead weekly and monthly reporting on email and SMS performance Identify insights and optimization opportunities to improve ROAS and LTV Maintain dashboards and documentation SMS Marketing Manage SMS strategy, segmentation, cadence, and compliance Build complementary SMS flows to support lifecycle communication Cross-Functional Collaboration Work with Creative, E-Commerce, Merchandising, and our external agency Ensure email creative aligns with brand standards and product availability Translate marketing objectives into clear, effective visual layouts Qualifications 3-5+ years in email or lifecycle marketing for an e-commerce brand or agency Strong Klaviyo experience (flows, segmentation, conditional logic, testing) preferred Proficiency in Canva or Figma to create polished email graphics Experience using Miro, Lucidchart, or FigJam for workflow visualization Extremely structured and organized; strong QA and attention to detail Experience with SMS marketing platforms Analytical mindset with the ability to interpret and act on data Bonus: background in jewelry, luxury retail, or high-AOV e-commerce What Success Looks Like (First 90 Days) Audit and improve all major lifecycle flows Establish a structured monthly email/SMS calendar Redesign or refine email templates for stronger visual and mobile performance Demonstrate measurable improvement in engagement and revenue contribution If you're passionate about lifecycle marketing, creative execution, and driving meaningful revenue impact, we'd love to meet you.



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