Digital Marketing Specialist

Job Title:Digital Marketing Specialist - Home4U Location: Gurugram / Delhi NCR (or hybrid) Experience: 1-7 years Department: Marketing / E-Commerce / Digital About Home4U Home4U is a premium home décor and lifestyle brand () offering curated furnishings, décor accents, lighting, kitchenware, and home linen to elevate interiors. With an aesthetic of "luxury living, naturally sophisticated & elegant by design," we aim to merge design, quality, and seamless digital experiences to transform houses into homes. As we scale our online presence and brand resonance, we're seeking a passionate, data-driven Digital Marketing Manager to lead growth and storytelling for Home4U. Key Responsibilities 1. Planning & Execution - Create, own, and refine the end-to-end digital marketing strategy for Home4U, aligning with overall business goals (customer acquisition, brand awareness, retention). - Plan the digital marketing calendar: seasonal campaigns, launches, festive promotions, content themes, collaborations. - Allocate budget across channels (search, social, display, affiliate, marketplaces) and optimize spend for ROI. 2. Performance Marketing & Paid Media - Run and optimise Google Ads (Search, Display, Shopping), Meta Ads (Facebook/Instagram), Pinterest Ads, etc. - Use A/B testing, ad copy testing, audience segmentation, retargeting, dynamic product ads, and lookalike audiences. - Monitor KPIs-CAC, ROAS, CTR, conversion rate-and continuously iterate. 3. SEO, Content & Organic Growth - Develop an SEO roadmap: on-page, technical SEO, content, and backlink strategy to improve organic traffic. - Lead content strategy: blog posts, guides, ideation of "home styling tips," décor trends, product stories. - Manage social media presence - Instagram, Facebook, Pinterest, and possibly YouTube - with cohesive brand voice and visual aesthetic. - Plan and execute influencer marketing, tie-ups with interior designers, décor stylists, and micro-influencers in the home & lifestyle space. 4. E-commerce & Conversion Optimisation - Work closely with the web/UX team to optimise the Home4U website for conversion (page load speed, mobile UX, product pages, checkout funnel). - Drive retention marketing: email & SMS campaigns, automation (welcome series, cart abandonment, post-purchase upsell). - Exposure to manage marketplace integration , running promotions and optimising presence. 5. Data, Analytics & Reporting - Use Google Analytics, GA4, Meta Business Suite, heatmaps, funnel analysis, and cohort analysis to get insights and drive decisions. - Prepare dashboards, weekly & monthly performance reports, insights & action plans. - Forecast and model growth scenarios; track ROI and LTV metrics. 6. Collaboration & ELT reporting. - Coordinate with creative/design, product, merchandising, and supply chain teams for campaigns, launches, and asset production. - Manage and mentor a small team (if applicable): content, social media, performance marketing. - Stay current on industry trends, competitor movements, new tools/platforms, and propose innovation. Must-Have - Bachelor's degree or Diploma in Marketing, Communications, or Digital Marketing - Certification in SEM, SEO, Google Ads, and Meta Blueprint - 1-7 years of digital marketing experience - preferably in home décor, interiors, lifestyle, fashion - Experience scaling a direct-to-consumer (D2C) brand - Hands-on with Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush, Moz), analytics - Experience with video content (Reels, Shorts, YouTube) - Comfortable interpreting data, running tests, and optimising campaigns - Experience with marketing automation tools (Klaviyo, HubSpot, Mailchimp) - Strong communication, writing, storytelling, and creative ideation skills - Familiar with AI/ AR, immersive content, or advanced engagement formats - Ability to work in a fast-paced environment; multitask & adapt - Exposure to international markets / cross-border e-commerce - On-site role based in Gurgram - It's not a work-from-home role. What You'll Get / Benefits - Opportunity to shape the digital identity of a premium home décor brand - Autonomy and creative freedom in ideation and execution - A collaborative, design-driven environment - Competitive salary + performance incentives - Learning & development budget, access to workshops, conferences - Flexible or hybrid working arrangements How to Apply - If you breathe digital, love home design, and are excited to grow a brand from its digital roots - we'd love to talk. - Apply here on LinkedIn Easyapply or email your CV + portfolio + 2-3 campaign samples to and - Subject line: "Digital Marketing Manager - Home4U - " Equal Opportunity Statement Home4u is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees, regardless of race, religion, gender, age, sexual orientation, disability, or background.