PPC Executive
2 weeks ago
Job Description :
We seek a highly skilled Digital Marketing Specialist with a strong focus on Meta Ads, Google Ads, and tracking to join our dynamic marketing team. The ideal candidate will have extensive experience in planning, executing, and optimizing digital marketing campaigns across various platforms. This role requires a strategic thinker who manages multiple campaigns, analyzes performance data, and delivers actionable insights to drive business growth.
Key Responsibilities: Campaign Management:
Plan, develop, and execute paid digital advertising campaigns on Meta (Facebook and Instagram), Google Ads, and other relevant platforms.
Set up and manage PPC, display, retargeting, and social media advertising campaigns.
Monitor and optimize campaigns to ensure they meet performance goals and budgets.
Collaborate with relative teams for ad copy, creative assets, and landing pages that align with campaign objectives.
*Please note we are looking candidate with the experience of 1-3 years.
Performance Analysis:.
Analyze campaign performance data to provide insights and recommendations for optimization.
Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve conversion rates and ROI.
Prepare and present regular performance reports to stakeholders, highlighting key metrics and insights.
Tracking and Analytics:
Utilize Google Analytics, Google Tag Manager, and other analytics tools to track and measure campaign performance.
Implement tracking codes, pixels, and UTM parameters to ensure accurate measurement and reporting.
Troubleshoot and resolve any technical issues related to ad delivery and performance tracking.
Budget Management:
Manage and allocate advertising budgets effectively to maximize ROI.
Monitor spending and adjust bids to ensure cost-efficiency and campaign profitability.
Forecast and report on budget usage and performance metrics.
Strategic Planning:
Develop and implement comprehensive digital marketing strategies aligned with overall business goals.
Stay up-to-date with industry trends, best practices, and platform updates to ensure campaigns are cutting-edge.
Identify new opportunities for growth and innovation in digital marketing.
Collaboration:
Work closely with the content, creative, and web development teams to ensure cohesive and effective campaign execution.
Communicate with external vendors and partners as needed to enhance campaign performance.
Provide guidance and support to junior team members and other departments regarding digital marketing best practices.
Qualifications:
- Bachelors degree in Marketing, Business, or a equivalent experience.
- Proven experience (1+ years) as a Performance Marketing Specialist.
- Knowledge of Meta Ads, Google Ads, and other major digital advertising platforms.
- Proficiency in using Google Analytics, Google Tag Manager, and other relevant tools.
- Certification in Google Ads, Facebook Blueprint, or related platforms is a plus.
Industry
- Advertising Services
Employment Type
Full-time
Salary Details- Upto 4.2 LPA
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