PPC Specialist
2 weeks ago
Key Responsibilities:
- Campaign Strategy and Planning: Develop and execute comprehensive PPC strategies aligned with business objectives.
- Conduct thorough keyword research and competitor analysis to inform campaign planning.
- Campaign Setup and Optimization: Create and manage PPC campaigns on the Amazon platform.
- Implement bid adjustments, budget allocation, and optimization tactics to improve campaign performance.
- Keyword Management: Conduct ongoing keyword research to identify relevant search terms.
- Optimise keyword portfolios to maximise visibility and relevance.
- Ad Creatives and Copy Optimization: Create compelling ad creatives and copy for various ad formats.
- Test and optimise ad content to improve click-through rates (CTRs) and conversions.
- Performance Analysis and Reporting: Generate regular reports on key performance metrics, including impressions, clicks, conversions, and ROAS.
- Analyse data to identify trends, insights, and areas for improvement.
- Collaboration: Collaborate with cross-functional teams to ensure PPC strategies align with overall marketing and business goals.
- Communicate effectively with internal stakeholders and external 3+ Years of experience working on Amazon Advertising
- Proven experience in managing and optimizing Amazon PPC campaigns
- Experience in e-commerce, digital marketing, or a related field
- Ability to identify issues and challenges in campaigns and propose effective solutions
- Willingness to stay updated on industry trends, changes in algorithms, and advancements in Amazon's advertising platform
- Excellent communication skills for collaborating with cross-functional teams, clients, and stakeholders
Key Responsibilities:
- Campaign Development: Create and plan PPC campaigns across digital channels.
- Campaign Optimization: Analyze trends and make data-driven decisions to improve campaign performance.
- Content Creation: Write engaging copy for adverts and proofread content.
- Client Management: Account manage clients and build relationships.
- Reporting: Produce reports of campaigns and present data to stakeholders.
Skills Required:
- Analytical skills to interpret campaign data.
- Knowledge of SEO principles to enhance ad visibility.
- Excellent communication skills for client interactions.
- Ability to work with digital advertising platforms
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