Senior Email Marketing Specialist

1 day ago


Hyderabad, India Uworld Full time

Job Description Job Description: - Develop, implement, and manage high-quality B2B and B2C acquisition programs, campaigns, and activities across the business s online platforms. - Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis. - Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Plan, execute, and measure experiments and conversion tests. - Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates. - Use benchmark data from internal and external sources and research and evaluate market behavior, trends, and competitors to identify opportunities for improvement. - Develop and measure key metrics around the business including deliverability, user acquisition, conversion rates, account engagement and engagement rates. - Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). - Collaborate effectively with US-based stakeholders to align on strategies and execution.



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