Digital Marketing Specialist

Job Description

Location: Fully Remote

Work Hours:Night Shifts

Interview: (PST Daytime Shift)

Position: Full-time (No Freelancer)

Salary: INR 50,000/Month + Performance Bonus (Up to 40,000/month)

Role Description

We are seeking a results-drivenDigital Marketing Specialistto help our restaurants partners achieve greater online visibility and attract more customers. The ideal candidate will be experienced in SEO, online advertising, and digital brand management, with a strong focus on helping our restaurant partners appear at the top of search results and across relevant digital listings.

You MUST know:

- Website Optimization: Collaborate with our website developer to optimize the restaurant's website for SEO, user experience, mobile responsiveness, and conversions, ensuring it aligns with our brand and drives reservations.
- Search Engine Optimization (SEO): Develop and implement SEO strategies to achieve #1 rankings on Google for relevant keywords, focusing on local SEO (e.g., restaurants near me) to increase organic search traffic.
- Google Ads Campaigns: Plan, create, and manage Google Ads campaigns, including search, display, and local ads, to drive targeted traffic and maximize ROI.
- Google Business Profile Optimization: Enhance and manage our Google Business Profile to improve local visibility, encourage customer reviews, and maintain accurate listings (e.g., hours, menu, location).
- Social Media Marketing: Develop and execute social media strategies across platforms like Instagram, Facebook, and TikTok to engage audiences, promote specials, and build brand loyalty.
- Content Creation: Collaborate with the team to create compelling digital content, including blog posts, videos, and visuals, to showcase our menu, ambiance, and unique offerings, optimized for SEO.
- Email Marketing: Design and manage email campaigns to nurture customer relationships, promote events, and drive repeat visits.
- Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, and social media insights to optimize strategies and report on KPIs, with a focus on improving Google search rankings.
- Online Reputation Management: Monitor and respond to customer reviews on platforms like Google, Yelp, and TripAdvisor to maintain a positive brand image.
- Digital Advertising: Explore additional advertising opportunities, such as social media ads or local partnerships, to increase brand awareness

Key Responsibilities:

- Develop and execute digital marketing strategies to improve visibility of restaurant partners across Google Search, Maps, and local directories.
- Conduct SEO audits and keyword research to optimize websites for higher search rankings.
- Collaborate with our web development team to guide on-page SEO, site performance, and content optimization.
- Create, manage, and optimize Google Ads campaigns, including search, display, and local service ads.
- Set up and manageGoogle My Business (Google Business Profile)and other power listings to maximize local search presence.
- Monitor website traffic, ranking performance, and campaign effectiveness using tools like Google Analytics, Google Search Console, and other SEO platforms.
- Stay updated on digital marketing and SEO best practices, search engine algorithms, and local business promotion trends.
- Provide monthly performance reports and actionable insights for continuous growth.

Requirements:

- MUST have at least 5+ years of experience in Digital Marketing
- MUST be available to work PST daytime shift and attend interviews in PST.
- Proven experience as a Digital Marketing Specialist, SEO Specialist, or similar role.
- Strong knowledge ofSEO strategies,Google Ads, andlocal SEO optimization.
- Experience using tools such as SEMrush, Ahrefs, Moz, or similar platforms.
- Understanding of Google Analytics, Google Search Console, and reporting dashboards.
- Excellent communication skills with the ability to collaborate with developers and restaurant owners.
- Detail-oriented, data-driven, and passionate about helping businesses thrive online.
- Knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact).
- Ability to analyze data and translate insights into actionable strategies for top Google rankings.

Nice To Have

- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Familiarity with digital marketing strategies specific to restaurants, including review management platforms and local directory optimizations.
- Experience creating localized marketing campaigns for multiple restaurant locations.

How to Apply

Please submit your resume, and examples of previous digital marketing campaigns. We look forward to hearing how you can help our restaurant dominate Google search and shine online