▷ (Only 24h Left) Brand Designer

2 weeks ago

Bengaluru, India Coconat Creatives Full time

Role Description: Brand Designer This is a job description for a highly versatile Brand Designer who will own the visual identity and experience across static, motion, and interactive platforms. Key Responsibilities Brand Identity & Illustration - Design and govern the core visual identity system (logo, typography, color palette, imagery style) and comprehensive brand guidelines. - Develop and create original custom illustrations and iconography that align with the brand's personality, for use across marketing, product, and content. - Translate complex ideas and concepts into clear, compelling, and brand-aligned visual narratives. - Design and produce a wide range of static marketing and communication assets (e.g., social media graphics, ad banners, presentations, print collateral). Motion Graphics & Animation - Conceptualize, storyboard, and animate high-quality motion graphics for digital channels (social media, website, product explainers, video content). - Define and apply the brand's motion language, including animated logos, transition effects, and kinetic typography. - Collaborate with the UI/UX team to integrate subtle, purposeful micro-interactions and animations into digital products to enhance engagement and user feedback. UI/UX Design & Digital Experience - Collaborate with Product and Engineering teams to ensure the brand identity is flawlessly and consistently executed across all digital products (web, mobile apps, landing pages). - Design, iterate on, and test user interface (UI) components (buttons, forms, menus, widgets) to ensure visual coherence with the brand and excellent usability. - Contribute to the user experience (UX) process by creating wireframes, prototypes, and user flows, maintaining a focus on accessibility and user-centered design principles. - Help develop and maintain the digital Design System, ensuring all components are documented and reusable across teams. Required Skills & Qualifications - 5+ years of professional experience in graphic design, with a focus on brand development and digital projects. - Strong portfolio demonstrating expertise in brand identity, motion graphics, UI/UX design, and custom illustration. - Expert proficiency in industry-standard design and motion software: - Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro). - Motion Graphics: Adobe After Effects (essential). - UI/UX/Prototyping: Figma or Sketch/Adobe XD (essential). - Solid understanding of fundamental design principles (typography, color theory, composition, visual hierarchy). - Deep knowledge of UI/UX principles, responsive design, and best practices for web and mobile platforms. - Excellent visual storytelling abilities, able to communicate concepts clearly and defend design decisions to stakeholders.

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