Email Marketing Lead

About LearnTastic Learntastic is an online platform offering regulatory-approved training and certification courses for both individuals and organizations It provides a variety of courses including healthcare and mental health and focuses on creating extraordinary learning experiences through immersive self-paced materials Role Overview As the Email Marketing Lead at LearnTastic you ll own the end-to-end execution of our email and SMS marketing programs from campaign strategy and audience segmentation to automation deliverability and performance optimization You ll be the go-to expert for crafting engaging lifecycle communications that drive user engagement retention and revenue growth This role combines strategy creative collaboration and data-driven optimization perfect for someone who enjoys building scalable marketing programs with measurable impact Key Responsibilities 1 Email Marketing Strategy Execution Plan execute and optimize LearnTastic s email campaigns across the user journey onboarding engagement upsell renewal reactivation Maintain an ongoing email calendar aligned with marketing and product launches Collaborate with design and content teams to create on-brand conversion-oriented email copy and visuals Segment audiences using behavioral demographic and engagement data Set up and analyze A B tests for subject lines content and send times Track and report on key metrics Open Rate CTR CTOR Conversions Unsubscribes through automated dashboards 2 Deliverability Engagement Optimization Audit and maintain email deliverability standards SPF DKIM DMARC sender reputation Monitor and improve inbox placement and open rates through continuous testing and domain health checks Identify disengaged segments and execute reactivation or suppression strategies Leverage personalization and dynamic content to increase engagement and relevance 3 Automation Lifecycle Journeys Build and maintain automated journeys for User onboarding Abandoned cart course reminders Upsell and cross-sell flows Renewals and certification nudges Inactive user win-backs Collaborate with the tech and product teams to ensure data accuracy and CRM integration HubSpot Klaviyo Mailchimp or similar Implement and monitor event-based triggers and lead scoring models 4 SMS WhatsApp Marketing Support the design and execution of SMS WhatsApp drip campaigns to complement email programs Ensure compliance with opt-in frequency and DND regulations Track delivery engagement and conversion performance across channels 5 Collaboration Reporting Partner cross-functionally with paid media CRM and analytics teams to align campaigns and measure full-funnel impact CAC LTV Retention Present campaign insights and recommendations to marketing leadership Contribute to process improvements and best practices in testing frequency and messaging strategy Qualifications 5-8 years of experience in Email Marketing CRM or Lifecycle Marketing EdTech SaaS or Ecommerce preferred Proficiency in major ESPs HubSpot Klaviyo ActiveCampaign Brevo or equivalent Strong grasp of deliverability optimization and authentication protocols SPF DKIM DMARC Proven ability to manage segmentation automation and personalization at scale Analytical mindset with experience using GA4 Looker Studio or similar reporting tools Excellent writing and editing skills with an eye for persuasive conversion-friendly content Understanding of SMS marketing best practices and compliance standards What You ll Bring A passion for data-driven storytelling and customer engagement The ability to blend creativity with performance-focused execution A test-and-learn mindset constantly experimenting to improve results Powered by JazzHR