Assistant Manager- Trade Marketing

3 weeks ago

Bengaluru, Karnataka, India 2COMS Full time

Job Title BTL Campaign Manager Key Responsibilities BTL Campaign Planning and Execution Responsible for planning managing resources and executing BTL campaigns aligned with regional and organizational goals within specified timelines and cost Plan and manage all BTL activation for on-ground activations roadshows dealer meetups product demonstrations and other localized promotional activities across single multiple branches in the assigned zone Collaborate with the sales and marketing teams to design impactful campaigns tailored to the region s specific requirements Influencer Management Acquisitions and management of participating and non-participating influencers of the business Retailers Trade Management Conduct activities related to retailers and trade including audits research net promoter s score and visibility elements across multiple brands of the company Conduct field visits to understand market trends consumer behavior and competitors activities Key Requirements Requirements Educational Qualifications Bachelor s degree in Marketing Business Administration or a related field Work Experience 4-8 years of experience in BTL marketing brand activation or event management preferably in the building materials FMCG or related industries Prior experience in south locations is preferred Skills and Competencies Role will involve multi-location travel Prior experience in BTL Activation and Demand generation is preferred Comfortable with data analysis and tech-friendly Proficiency in MS Office Word Excel PowerPoint Good interpersonal skills Fluent in oral and written communication Hindi English and Regional Language Possession of a two-wheeler and smartphone is mandatory Ability to work collaboratively with internal and external stakeholders

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