Content Producer

3 weeks ago

Bengaluru, Karnataka, India THRD Full time
Job Description

About THRD

THRD Clothing is a fast-growing, community-driven mens streetwear label with 140k+ followers on Instagram. We drop fresh capsules every monthand killer video content is our launch fuel.

Role Summary

Were hiring a Content Producer who lives and breathes short-form video. Youll spend most of your time planning and shooting scroll-stopping Reels, BTS, product teasers, and vlog-style content that turns followers into customers. Youll collaborate with our editor and creative team to bring concepts to life across Instagram & YouTube Shorts.

What success looks like (first 612 months)

- Ship consistent, on-brand video content (aim: 612 Reels/Shorts per week)
- Raise average watch time & completion rate, grow saves/shares, and lift drop-day conversions
- Build a repeatable content calendar that supports monthly product drops
- Help push our community from 125k toward 1M followers with quality and pace

Responsibilities

- Own the calendar: Plan a monthly content scheduleteasers, drop countdowns, BTS, creator-led stories, and YouTube vlogs/Shorts.
- Produce & shoot: Light, frame, and shoot models/products; direct talent; and jump on camera when needed.
- Pre-prod coordination: Lock locations, book models/creators, prep outfits, manage props/gear, and keep shoots on schedule.
- Hand-off & reviews: Share organised rushes with the editor (shot lists, reference cuts, notes), review drafts, and iterate quickly.
- Trend spotting: Track formats, audio, and editing styles; adapt them to THRDs streetwear vibe before they peak.
- Publishing & basics: Write punchy captions, pick thumbnails/covers, tag products, and post at optimal times.
- Performance loop: Monitor Insights (retention, CTR, saves, shares, comments), report learnings, and pitch experiments weekly.
- Collab & culture: Partner with Design, Marketing, and E-com; capture behind-the-scenes moments that show the brands culture.
- Ops ready: Maintain gear, manage file naming/backup, and keep a tidy asset library.
- Flex when it counts: Support weekend/evening shoots around drop timelines.

Qualifications

- 13 years hands-on content creation/videography (fashion/lifestyle is a plus). Strong portfolios countself-taught welcome.
- Confident with mirrorless cameras, lenses, on-camera mics, and basic lighting; can shoot crisp handheld or on a gimbal.
- Comfortable directing talent and also being on camera for creator-style content.
- Working knowledge of Premiere Pro / Final Cut / CapCut (youll do quick cuts when needed; we also have an editor).
- Understanding of Instagram & YouTube Shorts best practices: hooks, pacing, captions, covers, and metadata.
- Data-curious: reads Instagram Insights and turns numbers into next-week actions.
- Owner mindset: organised, proactive, and calm under launch pressure.
- Clear communicator; collaborative, low-ego, and respectful.
- Availability for occasional weekends/evenings tied to drops.

Nice to Have:

- After Effects or motion graphics basics
- Color grading (DaVinci/Premiere) and Lightroom for product stills
- Experience with creator/UGC collaborations or street interviews
- Knowledge of Indian streetwear scene and culture

Tools You&aposll Touch:

Sony/Canon mirrorless + gimbal, basic lighting kit; Google Workspace/Notion; Adobe CC/CapCut; Meta Business Suite; Dropbox/Drive.

How this role fits:

Youll report to the Creative Lead/Founder and work closely with Design (for product stories) and Performance Marketing (for repurposing winning edits into ads). As we scale, this role can grow into Creative Lead.

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