Head of Marketing

Job Description

Note: This specific role is with one of our portfolio companies based in Bengaluru

We are seeking a seasoned and data-driven Head of Growth to lead our growth strategy and execution. The ideal candidate will be a T-shaped marketer with a deep understanding of both paid and organic acquisition channels, a passion for experimentation, and a proven track record of scaling consumer technology products.

You will be the architect of our growth engine, responsible for defining, executing, and optimizing a comprehensive strategy that drives user acquisition, engagement, and retention across all channels. This is a critical leadership role that requires a blend of strategic thinking, hands-on execution, and cross-functional collaboration.

Key Responsibilities

- Growth Strategy & Execution: Define, own, and execute the company&aposs overall growth strategy, focusing on market expansion, customer acquisition, and user engagement.
- Performance Marketing: Architect and manage a high-impact performance marketing strategy, overseeing campaigns across paid social, search (SEM), and display channels to optimize ROI and drive efficient CAC.
- Full-Funnel Optimization: Identify and prioritize key growth levers and initiatives across the entire customer journey, from awareness and acquisition to activation and retention.
- Organic Growth: Lead our non-paid acquisition efforts, developing and executing robust SEO and content marketing strategies to increase organic reach, brand awareness, and community engagement.
- Product & Cross-Functional Leadership: Collaborate closely with product, engineering, and data teams to influence the product roadmap, prioritize features that drive growth, and ensure all efforts are data-driven and aligned with business objectives.
- Experimentation & Analytics: Champion a culture of rapid experimentation. Define, track, and analyze key growth metrics (e.g., CAC, LTV, conversion rates) to uncover actionable insights and continuously optimize our funnels.
- Pricing & Monetization: Develop and test new user pricing strategies and promotional offers to drive on-platform conversions and improve unit economics.
- Team Leadership: [If applicable, add this line] Build, mentor, and lead a high-performing growth team, fostering a culture of ownership, curiosity, and excellence.

Candidate Requirements: Qualifications/Abilities/Skills

Experience: 8+ years of experience in growth marketing or a similar role, with a proven track record of driving substantial, measurable growth within a B2C or consumer technology company.

- Digital Expertise: Deep, hands-on expertise in building and scaling multi-channel marketing strategies, including proficiency in PPC, SEO, social media advertising, and app install campaigns.
- Analytical Mindset: Exceptional analytical skills and a data-first approach. You can translate complex data, metrics, and consumer behavior trends into clear, actionable strategies and recommendations.
- Strategic & Tactical: You are both a strategic thinker who can define long-term vision and a hands-on operator who can execute daily campaigns and optimizations.
- Consumer-Obsessed: A deep understanding of the consumer journey and a passion for building delightful user experiences that lead to sustainable growth.
- Communication: Excellent communication and leadership skills, with the ability to influence stakeholders and align cross-functional teams around a shared vision.
- Entrepreneurial/Start-up Experience Experienced the challenge, and thrill, of building a brand or business from the beginning, or have a passion for transformation.

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