Area Sales Manager

3 days ago


Bhavnagar, India Iconic Fashion India Full time

Key Responsibilities: Sales & Business Performance - Achieve sales targets and KPIs across all SIS locations in the assigned area. - Analyze store performance and implement business plans to improve sales conversion and productivity. - Monitor inventory levels and coordinate with the merchandising team to ensure optimal stock availability. - Track competitor activities and share actionable insights. Operational Excellence - Ensure each SIS follows brand and operational standards as per company guidelines. - Conduct regular store visits and audits to monitor compliance, store hygiene, and VM standards. - Ensure timely execution of promotions, new launches, and marketing campaigns. People Management - Manage, motivate, and develop store teams to achieve performance goals. - Ensure the SIS team adheres to grooming, discipline, and brand behaviour standards. - Identify training needs and work with HR/training teams to build staff capabilities. - Monitor attendance, productivity, and attrition and take corrective measures when needed. Key Performance Indicators (KPIs) - Achievement of sales targets and profitability. - Compliance with VM and operational standards. - Staff performance and attrition rate. Customer experience and partner feedback. Audit and SOP compliance scores Qualifications & Experience - Graduate/Postgraduate in Business, Sales, or related field. - 3–6 years of experience in retail sales/SIS/area management roles. - Experience managing multiple stores or territories will be an advantage.


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