Performance and Innovation Lead

3 weeks ago

Nellore, India VML Full time

We are looking for a senior leader to connect the dots across CRM, platform innovation and marketing analytics. One will build and operate a unified capability hub that delivers measurable marketing impact for 10+ regional markets. This role is ideal for someone who has risen from innovations & Tech, CRM or performance marketing into strategic leadership and ready to integrate capabilities and lead a multidisciplinary team. Responsibility will be for unifying Salesforce Marketing Cloud execution, website innovation, and data performance reporting under a single playbook. A Leader at the helm of different teams to translate between business goals, tech constraints, and customer outcomes. CRM & Salesforce Marketing Cloud Operations - Oversee Salesforce Marketing Cloud (SFMC) implementation and journey management across 8+ markets. - Translate campaign briefs into multi-market CRM journeys across Email, WhatsApp, SMS, and push. - Guide CRM delivery pods: campaign managers, builders, QA, and reporting analysts. - Ensure CRM journeys meet business objectives (e.g., retention uplift, test drive bookings). - Troubleshoot delivery issues, QA errors, and stakeholder escalations with speed and accuracy. Platform Innovation & Digital Experience - Co-lead the client website and CMS innovation in partnership with the Digital Experimentation Lead. - Manage a backlog of site experiments (e.g., UX tweaks, funnel enhancements, A/B tests). - Translate innovation lab concepts into scalable platform initiatives. - Champion cross-functional input from media, analytics, product, and creative teams. Performance Analytics & Integration - Lead performance integration across CRM, website, and paid media. - Collaborate with the Marketing Science Unit (MSU) to define unified KPIs (e.g., site-to-lead, lead-to-booking, CAC). - Ensure reporting pipelines across Salesforce, Adobe Analytics, and Power BI are delivering actionable insights. - Build feedback loops that turn performance dashboards into optimization actions. Team Leadership & Governance - Manage a 10–15 person cross-functional team across CRM ops, platform specialists, and analysts. - Serve as the senior delivery voice in regional performance reviews and executive check-ins. - Establish clear delivery operating rhythms (standups, retrospectives, quarterly planning). - Partner with WPP HR to shape talent ladders, retention strategies, and team engagement. Skills and Competencies - A seasoned CRM or digital performance lead who has grown into strategic ownership. - Someone who has led Salesforce or Martech project delivery in a regional or global setting. - A team builder who thrives on scaling talent and motivating high-performance squads. - A translator of complexity—able to bridge product, marketing, analytics, and tech. - Data fluent but not data-obsessed—who uses insights to move business outcomes. - A structured thinker who’s comfortable with agile, experimentation, and change management.

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