Associate - Marketing

4 days ago

Pune Maharashtra, India Finarkein Full time

At Finarkein f n ke n we believe access to data is the ultimate equalizer Our mission is simple solve inefficiencies create a level playing field and build the rails for India s Public Digital Infrastructure DPI Our name comes from the Greek root word arkein meaning to suffice a principle that drives everything we build With the government s push for Open Data Standards we are enabling India s largest BFSI enterprises to publish consume and analyze financial data at scale Our platform powers critical layers of the ecosystem Account Aggregation Open Credit Enablement Network OCEN Open Network for Digital Commerce ONDC and advanced AI-driven analytics - all architected to handle millions of transactions seamlessly Backed by Nexus Venture Partners IIFL Eximius Ventures and DSP we re scaling from 1 to 100 and beyond At Finarkein we don t just build products - we build impact If you re ambitious curious and want to help shape the future of financial data this is your chance to do meaningful work at the heart of India s fintech revolution We re looking for a high-energy Product Marketing Associate who thrives in the fast-paced world of B2B SaaS fintech You ll be part of a lean ambitious marketing team that s defining how Finarkein shows up across digital offline events and partner ecosystems This role blends strategy with execution researching markets enabling sales crafting impactful content driving product launches and ensuring Finarkein s story resonates with BFSI leaders regulators and the wider fintech ecosystem You ll work directly with the Director of Marketing and collaborate across sales product and leadership teams Expect ownership creativity and impact from Day 1 Responsibilities Plan and run multi-channel marketing campaigns digital social events partner activations to build brand visibility and generate pipeline Deep-dive into customer needs industry trends and competitor moves translate into actionable marketing strategies Create crisp collateral case studies and pitch decks that help sales teams communicate Finarkein s value effectively Support new product feature GTM plans with compelling messaging campaigns and content assets Collaborate with design and agency partners to deliver marketing materials Track campaign performance optimize based on data and report outcomes to leadership What We re Looking For 2-3 years of experience in B2B SaaS fintech or high-growth startups product brand marketing exposure preferred Strong communicator with excellent writing and storytelling skills Hands-on experience in campaign management product feature launches or sales enablement High ownership mindset thrives in fast-moving environments with tight timelines Bonus Exposure to financial services BFSI clients or DPI frameworks Why Join Us Work at the frontlines of India s fintech DPI revolution Collaborate with visionary founders product leaders and BFSI pioneers Shape industry conversations through campaigns events and thought leadership Accelerate your career in one of India s fastest-growing B2B SaaS fintechs

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