Jr. Buyer and Planner

4 weeks ago

Ahmedabad India Excellent Publicity Full time

Job Description Company Description Excellent Publicity is one of the fastest growing media agency, headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3,000+ clients including the likes of Google, Amazon, UBER, Reliance, Adani, Tata across our 3,00,000+ media services over past 13 years of our journey. Job description We are looking for a dynamic and detail-oriented Non-Traditional Media Planner & Buyer to strategize, negotiate, and execute innovative media campaigns across non-traditional platforms including transit media, ambient media, in-cinema branding, mall branding, airport branding, and other experiential formats. Role requires a strong understanding of unconventional media opportunities, vendor ecosystems, and effective brand integrations. Experience: 0.6 to 2 Years Designation: Jr. Buyer and Planner - Non Traditional Location: Mumbai Role & Responsibilities - Plan, buy, and execute non-traditional media campaigns for both new and existing clients. - Create detailed media plans aligned with client objectives (brand awareness, recall, engagement, etc.). - Maintain flowcharts, buying guidelines, budget summaries, campaign calendars, and competitive reports. - Coordinate day-to-day campaign implementation, optimization, and performance tracking. - Develop innovative media strategies that leverage unconventional formats to enhance client brand presence. - Work closely with the sales team to understand client briefs and develop bespoke media solutions. - Identify new and emerging non-traditional media formats and evaluate their potential for client campaigns. - Build and maintain strong relationships with vendors and media owners across India. - Conduct timely market research to understand audience behavior and media consumption trends in non-traditional media formats. - Ensure timely and efficient execution of campaigns, including vendor coordination, approvals, billing, and reporting. - Monitor media performance and generate post-campaign reports with insights and learnings. - Coordinate with the operations team to ensure accurate implementation on-ground. Key skills required - Proven experience in Non-Traditional Media Planning, Buying & Execution (Transit, Ambient, Cinema, Mall, etc.). - Strong understanding of unconventional media platforms and brand integration opportunities. - Excellent verbal and written communication skills for client and vendor coordination. - Strong negotiation and relationship-building skills. - High attention to detail with organizational and multitasking abilities. - Analytical mindset with a focus on results and campaign performance. - Proficiency in MS Office (Excel, PowerPoint) and planning tools. - Ability to work under tight deadlines and manage multiple campaigns simultaneously. - Self-motivated with a passion for executing innovativeadcampaigns.

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