Vp - Digital Marketing

2 days ago

Chennai Tamil Nadu, India CIEL HR Full time

Roles Responsibilities - Overall responsibilities of Digital marketing strategy- Including Search Social Display Video and Performance marketing - Create and identify key new digital marketing strategies that not only drive interest and capture new customers but generate repeat logins and engagements - Craft marketing campaigns with effective storytelling creatives and communication across our products and markets - Relationship building with all leading advertising platforms FB Google etc new age media houses News Aggregators OTT Short Video Gaming etc - Evaluate Alliances Partnership for promoting our brand and products - Identify opportunities to reach new market segments and expand market share - Drive the key metrics for Growth and performance marketing within the organization - Build an influencer marketing program that helps drive awareness and engagement with the brand and products - Budget ROAS management for Digital marketing measure campaign impact and effectiveness of creative segmentation and channel Capture learnings and reapply for future campaigns - Overall profile acquisition from Digital campaigns from conceptualization to execution across markets and products - Work with product team for in-app gamification engagement ideas and member outreach communication content creatives - Develop quarterly marketing calendar of campaigns around themes sales events promotions - Single point of contact for managing our digital agency to create innovative and differentiated digital content - Competition tracking analysis Campaigns Platforms Partnerships Positioning - Lead nurture and grow a team of marketing professionals Interested candidates can share their profiles to - bindu sunil cielhr com

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