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15h Left Market Research Executive
1 month ago
Location: Vadodara, Gujarat
Time: Night Shift (US Shift EST)
Position Overview:
We seek a detail-oriented Market Research Analyst with a passion for data-driven decision-making. This role provides key insights, identifies target prospects, and supports sales and marketing teams with actionable research. You'll play a vital role in shaping go-to-market strategies, ensuring a strong sales pipeline through market intelligence, lead generation, and customer profiling.
Key Responsibilities:
1. Market & Competitive Analysis
- Research industry trends, market landscapes, and competitors.
- Analyse customer demographics and behaviours to refine personas.
- Monitor emerging market segments and technological advancements.
1. Lead Generation & Prospecting
- Identify potential customers via data sources (Sales Navigator, ZoomInfo, etc.).
- Enrich contact data for high-quality lead information. (Apollo.io | ContactOut | Lusha | Wiza.co)
- Maintain and update target account lists based on market shifts.
1. Data Management & CRM
- Manage and validate data in CRM platforms (Salesforce preferred).
- Pull Customized reports from Salesforce.
- Perform data cleansing to maintain accuracy.
1. Cross-Functional Collaboration
- Align research priorities with sales, marketing, and pre-sales teams.
- Provide market intelligence for campaign strategies and competitive positioning.
- Support operations and finance teams with market expansion insights.
1. Reporting & Insights
- Develop and present data-driven reports and visualizations.
- Track and analyse research impact for continuous improvement.
1. Process Optimization & Innovation
- Improve data collection and analysis processes.
- Stay updated on new market research tools and best practices.
Required Skills & Qualifications
- Education: Bachelor's in business, Marketing, or related field (Master's a plus).
- Experience: 2–3 years in market research, lead generation, or sales enablement (IT services/tech preferred).
- Research Tools: Expertise in Google search, Apollo, Lusha, Sales Navigator, ZoomInfo, and competitor tracking tools (Crunchbase, Draup).
- CRM Skills: Proficiency in Salesforce (or similar) for dashboard creation, reporting, and data integration.
- Data Analysis: Strong analytical skills with intermediate to advanced Excel (pivot tables, VLOOKUP, etc.).
- Communication: Excellent written/verbal skills with the ability to create compelling reports and presentations.
- Detail-Oriented & Organized: Meticulous data verification and strong project management skills.
