Head of Consumer Insights
4 days ago
Our client is a large organization operating in the FMCG Food industry. They are recognized for their commitment to quality and innovation, and they strive to create a supportive, collaborative work environment that fosters growth and development. The firms employees over 90,000 employees globally
Job Description
· Influence and inspire brand strategy based on integrated data sources and expert in consumers understanding.
· Act as a gate keeper of main strategic decisions by putting consumers and their evaluation/feedback/insights at the center
· Use understanding of consumer response to competitor mixes, to drive competitive edge for business.
· Analyze and integrate several data sources to identify opportunities for growth and guide business decisions.
· Connect the organization with consumers, shoppers, and other stakeholders through research studies, consumer connect initiatives, or knowledge sharing.
· Coordinate research studies that help build and sharpen marketing mix and strategies for brands.
· Ensure deliverables are insightful and clearly addressing business problem, leading to actionable next step.
· Aid in creating a culture of consumer and shopper immersions within the larger organization and the marketing team
The Successful Applicant
A successful Strategy & Insights professional should have:
- Minimum 10 years of relevant experience in Insights/Research
- Should only be from FMCG/OTC industry
- Ability to collaborate and experiment across team and function
- Ability to influence senior leaders in relation to which data and insights will best fit / meet their needs
- Strong understanding of media & shopper & customer marketing and a deeper appreciation for analytics
- Proficiency in new-age data and analytics
- Ability to communicate complex analytic and data solutions across multiple sources in a precise, and actionable manner
- Strategic thinker with good communication and presentation skills
What's on Offer
- Opportunity to work with a Global FMCG firm
- Opportunity to Head the Consumer Insights & Strategy vertical
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