Head of Consumer Insights

4 days ago


Mumbai, Maharashtra, India Michael Page Full time
About Our Client

Our client is a large organization operating in the FMCG Food industry. They are recognized for their commitment to quality and innovation, and they strive to create a supportive, collaborative work environment that fosters growth and development. The firms employees over 90,000 employees globally

Job Description

· Influence and inspire brand strategy based on integrated data sources and expert in consumers understanding.

· Act as a gate keeper of main strategic decisions by putting consumers and their evaluation/feedback/insights at the center

· Use understanding of consumer response to competitor mixes, to drive competitive edge for business.

· Analyze and integrate several data sources to identify opportunities for growth and guide business decisions.

· Connect the organization with consumers, shoppers, and other stakeholders through research studies, consumer connect initiatives, or knowledge sharing.

· Coordinate research studies that help build and sharpen marketing mix and strategies for brands.

· Ensure deliverables are insightful and clearly addressing business problem, leading to actionable next step.

· Aid in creating a culture of consumer and shopper immersions within the larger organization and the marketing team

The Successful Applicant

A successful Strategy & Insights professional should have:

- Minimum 10 years of relevant experience in Insights/Research

- Should only be from FMCG/OTC industry

- Ability to collaborate and experiment across team and function

- Ability to influence senior leaders in relation to which data and insights will best fit / meet their needs

- Strong understanding of media & shopper & customer marketing and a deeper appreciation for analytics

- Proficiency in new-age data and analytics

- Ability to communicate complex analytic and data solutions across multiple sources in a precise, and actionable manner

- Strategic thinker with good communication and presentation skills

What's on Offer

- Opportunity to work with a Global FMCG firm

- Opportunity to Head the Consumer Insights & Strategy vertical

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