Consumer Insights Manager

3 weeks ago


Mumbai, Maharashtra, India Marico Limited Full time
Purpose of the Role:

To manage consumer and marketplace information needs for Marico and to provide insight – driven recommendations for business decisions

Qualification & Experience

• Total of 7 – 9 yrs of Market Research experience and at least 2 specific work experiences between Nielsen RMS/Nielsen Bases/ Kantar Household Panel/Kantar Tracking and Link Testing/Client side.

• An in-depth understanding of various quantitative research tools, techniques & processes

• Should have sound knowledge of standard research processes & practices

• Sound knowledge of statistics

• Basic qualitative research aptitude

• Sound analytical skills

• New age tools & techniques (Exposure in at-least 2)

• Online Surveys

• Digital communication evaluation & effectiveness testing

• Eye Tracking

• Using Social Media Analytics to generate insights

Key Deliverables of the Role

• Lead:

o Customized insights on all the live/in-market brands e.g., product & concept development, communication development, mix validation & optimization, pricing, post launch assessments. Own process from brief to insight delivery include brief refinement & issue, potential tools, evaluating agency's "appreciation of brief", signing off the agency selection (design, cost, timelines), own input & output quality including stakeholder presentation

o Tracking & syndicated tools for the categories assigned (equity track, purchase panel, retail off takes & any omnibus subscriptions).

o Scan, shortlist, adapt & build new age tools which can help in building new capabilities in Insighting.

• Manage:

o Insights for all research –both qualitative & quantitative and ensure dissemination of insights in most efficient and impactful manner for assigned categories

o To be a custodian of knowledge of past work and current trends on the category

o Coordinating with research agencies & the Analytics Manager to enable the category teams to analyze performance of the brand activation plans.

• Support:

o Day to day business performance reporting

o Insights/Analytics needs for the Annual Operating Plan (AOP)

o Analytics projects –retail analytics, assortment analytics

o Brand & Category Strategy –basis consumer & market segmentation and consistent with Portfolio / Pricing strategy

o Stakeholder management especially on the overall in sighting strategy

o Agency management to ensure best quality output for business questions at the best value

Knowledge, Skills & Competencies:

• Bias for Action

• Plan for Long term

• Be Boundaryless

• Think & Act Consumer

• Seek Opportunity

• Pursues Excellence

• Functional Skills

• Conceptually sound, nuanced understanding & sharp articulation

• Communication skills

• Clear understanding of input-output & usability for business

• Quantitative & Qualitative diagnosis of market, consumer/customer & competitor situations to enable business decisions

• Willingness to travel at short notice

• Planning Skills

• Ensures alignment of all stakeholders

• Strong Systems and Process orientation

• Translates new ideas into workable plans, with a process driven mind-set

• Adaptability to quick changing business scenarios Networking & Influencing skills

• Interpersonal skills -ability to relate with people

• High on Initiative & Advocacy Leadership Skills

• Strong "Voice of Consumer" stance

• Highly self-motivated & a self-Starter

Reporting Relationships

• Marico Marketing Team (Mainly in India and across other countries, R&D, Sensory & Shopper Insights In India

• Sales, Finance, Agencies

• Extensive Interaction (on research products) with India Insights Managers

  • Mumbai, Maharashtra, India Tata Consumer Products Full time

    Key Deliverables in this roleFinancial OutcomesInsights on Business Performance:Manage reporting and insighting of Nielsen RMS, Kantar World Panel and Brand Health Tracks.Manage business specific analyses to provide fact-based inputs for business decisions, including but not limited to insights on category metrics and its movement basis various actions for...


  • Mumbai, Maharashtra, India Tata Consumer Products Full time

    Key Deliverables in this roleFinancial OutcomesInsights on Business Performance:Manage reporting and insighting of Nielsen RMS, Kantar World Panel and Brand Health Tracks.Manage business specific analyses to provide fact-based inputs for business decisions, including but not limited to insights on category metrics and its movement basis various actions for...


  • Mumbai, Maharashtra, India Thinking Hats Consumer Insights Full time

    About the RoleWe are seeking a skilled Marketing and Business Development professional to join our team at Thinking Hats Consumer Insights. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth.Your primary focus will be on creating engaging marketing content, planning and...


  • Mumbai, Maharashtra, India Foxtale Full time

    Company Overview Foxtale is a D2C skincare brand funded by Matrix Venture Capitalists , KOSE and Kae Capital. Our products are created with a deep understanding of Indian women, their skincare needs and products they wish existed. Foxtale has become one of India's efficacious product brands with premiere lab trials across the globe. In the coming years our...


  • Mumbai, Maharashtra, India Antal International Full time

    Position Title - Consumer Insights ManagerRole and Responsibilities -Business Problem Identification Work closely with key stakeholders to understand critical business challenges and objectives Collaborate with cross-functional teams marketing product operations to frame customer insights within the context of solving business problems Align customer...


  • Mumbai, Maharashtra, India Michael Page Full time

    About Our ClientOur client is a large organization operating in the FMCG Food industry. They are recognized for their commitment to quality and innovation, and they strive to create a supportive, collaborative work environment that fosters growth and development. The firms employees over 90,000 employees globallyJob Description· Influence and inspire brand...


  • Mumbai, Maharashtra, India International Flavors & Fragrances Full time

    Job Summary Are you passionate about building relationships and programs that help drive growth for industry leading Consumer Products customers Would you love to work for a company that is transforming the everyday Does it excite you to represent the voice of the consumer within IFF and help build powerful insights that add value to our customers and...


  • Mumbai, Maharashtra, India Thinking Hats Consumer Insights Full time

    Are you a creative and driven marketing professional looking for a new challenge? Do you have a passion for developing innovative marketing strategies that drive business growth?About the PositionWe are seeking a Marketing and Business Development professional to join our team at Thinking Hats Consumer Insights. In this role, you will be responsible for...


  • Mumbai, Maharashtra, India NielsenIQ Full time

    Job Description In this Strategic Leadership role, you will be responsible for the development of the Consumer Insights Practice Area business for India operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Sales Product Experts team working...


  • Mumbai, Maharashtra, India Hardcastle Restaurants Pvt. Ltd. Full time

    Key requirements – Minimum of 2-5 years in Consumer Insight mining in a research agency or brand In-depth understanding of qualitative and quantitative research (methodologies and reports). Can go and conduct research at various venues within Mumbai. Regular tracking of product feedback of new product launches Post launch evaluation of Priority 1 product...


  • Mumbai, Maharashtra, India Skill Ventory Full time

    Roles and Responsibilities Manager/Senior Manager – Customer and Consumer Insights (CMI Function) Role Summary: Are you in love with consumers, customers and their varied behavioural patterns they display while consuming a product or a service? Do you like connecting dots and developing sharp hypothesis? Are you intrigued by user behaviour, cultural...


  • Mumbai, Maharashtra, India International Flavors & Fragrances Full time

    Job Summary Are you passionate about building relationships and programs that help drive growth for industry leading Consumer Products customers Would you love to work for a company that is transforming the everyday Does it excite you to represent the voice of the consumer within IFF and help build powerful insights that add value to our customers and...

  • Insights Manager

    2 weeks ago


    Mumbai, Maharashtra, India Colgate-Palmolive Full time

    Relocation Assistance Offered Within Country # 161810 - Mumbai, Maharashtra, India As part of the Consumer Marketing Insights team, your primary focus will be to drive category and consumer understanding in the organization. You will partner the Innovation marketing team to drive strategic and people insights for the end to end Innovation Process from...


  • Mumbai, Maharashtra, India Godrej Properties Limited Full time

    Key ResponsibilitiesTo define and execute strategies that integrate consumer behavior, market trends, and digital analytics.To lead a team of analysts to identify and analyze market trends, consumer behavior, and digital insights.To develop and implement data-driven solutions to drive business growth and innovation.


  • Mumbai, Maharashtra, India Paradise Placement Consultancy Full time

    Job Description: We have an urgent opening for the position of  Senior Research Analyst – Consumer Insights  for Insights and the Digital Data Analytics industry. Job Description: Provide end-to-end analytical support for the given business lines Gather & share insights that can be used to inform and support decision making Provide...


  • Mumbai, Maharashtra, India Thinking Hats Consumer Insights Full time

    Job OverviewThinking Hats Consumer Insights is seeking a talented Marketing and Business Development professional to join our dynamic team. As a key contributor to our marketing efforts, you will play a critical role in driving business growth through effective marketing strategies.Your primary responsibilities will include developing and executing marketing...


  • Mumbai, Maharashtra, India Thinking Hats Consumer Insights Full time

    Thinking Hats Consumer Insights is committed to driving business growth through strategic marketing initiatives. As a Marketing and Business Development professional, you will play a critical role in achieving this goal.Job OverviewIn this position, you will be responsible for developing and executing marketing plans that align with our business objectives....

  • Marketing Strategist

    15 hours ago


    Mumbai, Maharashtra, India Thinking Hats Consumer Insights Full time

    At Thinking Hats Consumer Insights, we are seeking a highly skilled Marketing and Business Development professional to join our team. This role will be responsible for creating innovative marketing content and executing effective promotional strategies.About the RoleThis position involves collaborating with the sales team to ensure that marketing efforts...

  • Manager Insights

    2 weeks ago


    Mumbai, Maharashtra, India Colgate-Palmolive Company Full time

    Relocation Assistance Offered Within CountryJob Number #165573 - Mumbai, Maharashtra, IndiaWho We AreColgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world,...


  • Mumbai, Maharashtra, India Antal International Full time

    Job OverviewAntal International seeks a Consumer Insights Manager to join our team. The ideal candidate will have 5+ years of experience in consumer marketing or a related field, with a proven track record of successful campaigns.