Senior Brand Manager

Mandatory Criteria Can t be neglected during screening - 15 years of marketing experience with a focus on brand building and digital marketing - Candidate must be having experience in handling entire Brand Marketing on a large scale - Mandatory- Need Master s degree in Marketing Business Administration or a related field MBA preferred - Need local candidate from Mumbai and near by location - Candidate should be from Media advertisement or Entertainment industry only - Candidate must have experience in making Brand Strategies like Brand Repositioning Brand Positioning Brand Awareness Strategy Brand Innovation Strategy etc - Ability to develop and execute successful Marketing Campaigns across multiple channels - Deep understanding of digital marketing SEO SEM social media content marketing email marketing - Experience managing relationships with external agencies and partners - Proficiency in marketing technology tools and social media platforms DescriptionNOTE - Candidate should be from Media Advertisement or Entertainment industry only Job description - Create and implement comprehensive brand strategies that align with the company s goals - Lead AOP planning and execution to achieve business objectives- Develop and implement innovative marketing campaigns that drive audience engagement and revenue growth - Possess a strong understanding of digital marketing best practices including SEO SEM social media marketing content marketing and email marketing - Develop and oversee digital marketing initiatives with a strong focus on social media marketing- Develop and execute a comprehensive social media strategy to build brand awareness engagement and community - Drive content creation efforts across various platforms to enhance brand visibility and engagement- Stay updated on the latest digital products and solutions to leverage for brand growth- Lead and mentor a team of marketing professionals fostering a collaborative environment - Work closely with cross-functional teams sales programming solutions to ensure brand consistency and achieve shared goals - Manage relationships with external partners agencies and vendors - Analyze market trends competitor activities and consumer insights to provide data-driven recommendations for brand positioning and growth opportunities- Collaborate with cross-functional teams including Programming Sales Digital and Marketing to ensure brand consistency and strategic alignment- Oversee the creation and management of marketing collateral social media content and promotional materials while maintaining brand guidelinesRequirements - Master s degree in Marketing Business Administration or a related field MBA preferred - 15 years of experience in marketing with a strong focus on brand building and digital marketing - Proven experience in developing and executing successful marketing campaigns across various channels - Deep understanding of brand building marketing strategy consumer behavior and the digital media landscape - Strong analytical and problem-solving skills - Excellent communication interpersonal and presentation skills - Proficiency in 1 marketing technology tools and social media platforms ref updazz com