Performance Marketing Manager,
4 weeks ago
DESCRIPTIONAmazon Pay is looking for a Performance Marketing Manager to join an exciting mission-driven team As part of this team you will be able to build a growth marketing program from the ground up You re an experienced marketing professional who loves to build You think customer-first and balance strategic creative and tactical thinking to deliver thumb stopping advertising campaigns In this role you will own paid user acquisition across web and app attribution efforts and growth efforts via organic You will help set our go-to-market strategy and own campaign management and optimisation launch new categories across channels define the investment framework approach build measurement capabilities and experimentation to scale Paid Media You will formulate marketing initiatives that are deeply backed by data and have experience driving customer growth for an app or business Key job responsibilities Own paid advertising strategy and execution to drive customer acquisition across categories Build robust tracking attribution and overall data infrastructure in partnership with Product BI teams 3p tools like Appsflyer and centralised resources at Amazon Manage relationships with key partners in the advertising ecosystem e g agency partners Google Meta etc Provide performance reporting on all marketing campaigns and take relevant action on insights gained Collaborate closely with technical business finance and design teams within Amazon to manage simultaneous time-sensitive projects while optimising for ROI Experiment across platforms conducting deep data analysis to uncover new opportunities for growth Identify and partner with external creative and or performance agencies to deliver on goals Coordinate with other Amazon performance marketing professionals to leverage relationships establish best practices for marketing and apply it for Amazon Pay BASIC QUALIFICATIONS- 5 years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau data manipulation macros charts and pivot tables - Experience building executing and scaling cross-functional marketing programs - Experience communicating results to stakeholders - Experience leading go-to-market for consumer software or hardware product launchesPREFERRED QUALIFICATIONS- Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation profiling and targetingOur inclusive culture empowers Amazonians to deliver the best results for our customers If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information If the country region you re applying in isn t listed please contact your Recruiting Partner
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