Head - Marketing, Branding & Communication

3 weeks ago

Dehra Dūn, Uttarakhand, India DIT UNIVERSITY Full time
Job Description

Required/Mandatory Skills

- Strategic thinking with strong creative and analytical skills.
- Excellent verbal, written, and presentation skills.
- Strong understanding of higher education marketing trends and digital media.

Desirable Skills

- Prior experience in the education sector or service industry preferred.
- Proven track record of delivering measurable marketing results.
- Crisis management and media handling expertise.
- Proven leadership and team management capabilities.

Educational Qualification

- Masters degree in Marketing, Communications, Journalism, Business Administration, or related field.
- 1015 years of experience in marketing, communication, or branding, with at least 5 years in a leadership role.

Job Roles & Responsibilities

- Strategic Marketing & Branding
- Develop and implement marketing, communication and branding strategies aligned with the Institutional goals.
- Position the University as a leader in academics, research, innovation and student experience.
- Conduct market research, competitor analysis, and student trend studies to inform campaigns.
- Ensure consistency in branding for internal and external communication, merchandise, events and digital presence.
- Communication & Public Relations
- Oversee all internal and external communications, including press releases, newsletters, speeches and annual reports.
- Foster strong relationships with alumni, media, influencers, education networks, and community stakeholders.
- Prepare press releases, speeches, and statements for leadership.
- Handle crisis communication in coordination with the senior management and ensure a positive image of the University.
- Digital Marketing & Social Media
- Oversee the universitys digital presence, including website, SEO/SEM, social media platforms, and online advertising.
- Drive content creation like videos, blogs, newsletters, podcasts and LinkedIn posts showcasing academic excellence, student achievements, and campus life.
- Utilize analytics to measure and improve digital campaign performance.
- Admissions & Outreach Support
- Collaborate with admissions teams to design & develop targeted marketing strategies for domestic and international student enrolment.
- Plan and execute content for promotional events such as open houses, education fairs, webinars, and campus tours.
- Develop collateral (brochures, prospectuses, presentations) for prospective students.
- Leadership & Team Management
- Lead, mentor, and develop a high-performing marketing and communication team.
- Manage budgets, vendor contracts, and project timelines efficiently.
- Ensure cross-department collaboration for cohesive messaging and brand integration.
- Events & Engagement
- Lead branding and promotion for Key institutional events such as convocations, seminars, conferences and alumni meets.
- Oversee promotional materials and event coverage.

Interested candidates are requested to apply through the below-mentioned link

https://dituniversity.keka.com/careers/jobdetails/35160

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