Marketing Analyst Data

At TE you will unleash your potential working with people from diverse backgrounds and industries to create a safer sustainable and more connected world Job OverviewResponsible for designing and establishing the solution architecture for analytical platforms and or data-enabled solutions Has broad understanding of the entire data and analytics eco-system of tools and technologies with hands-on experience across all three core data domains of data science data engineering and data visualization Responsible for fleshing out the details of the end-to-end component architecture being implemented by the team Contributes to the team s development velocity if necessary Understands how an organization s data platform integrates within the overall technical architecture Understands the business purpose the role fulfills and the roadmap for the lifecycle of an organization s systems Sets the direction and establishes the approach for integrating information applications and programs Roles ResponsibilitiesThe Sr Marketing Data Analytics Analyst will be responsible for TE Connectivity s strategic marketing analytic solutions This position will conduct analysis and generating business insights of global demand waterfall performance campaign performance website activity product analysis and customer analysis revenue for the business unit This position will also be responsible for conducting regularly scheduled and ad hoc analyses that dive deep into the data to uncover the hidden insights and recommendations that will help TE go beyond explaining what happened but rather inform us what we should do next Working cross-functionally with internal marketing teams and external creative and digital media agencies to translate marketing business questions into insights that will improve marketing performance The ideal candidate will have extensive experience generating data insights and analyzing B2B marketing automation platforms to enable TE Connectivity to grow our marketing effectiveness and ROI This includes the full data analysis lifecycle from collection analysis sourcing integration storage and automated reporting Candidates will have demonstrated the ability to understand specific data needs for analytic and reporting solutions and then have aptitude in the development of associated data models to support data visualization reporting and analytics Analyze marketing s campaigns and demand generation program effectiveness at driving leads customers and revenue for the business unit Build scalable solutions which can be adopted by adopted globally Identifies and generates needed insights to improve the business and marketing performance shows leadership to bring insights forward in addition to generating analyses when asked Leverage insights to propose segmentation targeting marketing effectiveness improvements Utilize various tools Adobe Tableau Alteryx Excel Access SQL to join disparate data sources together to create a more robust story for the business Collaborate cross-functionally to prioritize new initiatives enhancements to be implemented to deliver against Marketing s overall SMA CRM objectives Create new and leverage existing traits segments within DMP to destination map to marketing platforms Create and distribute weekly monthly and quarterly performance reports Conduct ad hoc data analyses and performance reports as needed Competencies And Experience Required Desired BA BS in Marketing Business Finance Economics or other related field Master a Plus 4 - 6 years of experience analyzing sales and marketing data Strong ability to identify business issues formulate plans to resolve these issues and effectively communicate the results to all levels of the organization Experience with Tableau SQL Alteryx Data Bricks Experience building complex ETL solution is desired Experience in AWS Python regression Machine learning etc is a plus Eloqua or Marketo and Salesforce com experience is a plus Experience with marketing analytics platforms and has worked on digital marketing data is an added benefit Google Analytics Google Adwords Adobe Analytics Adobe Target Adobe Audience Manager Candidate certified in tools is an added advantage Experience with Root Cause Analysis RCA Gap Analysis Cost Benefit Analysis and Risk Assessment Strong analytical skills with impeccable attention to detail Microsoft Office Tools Ability to collaborate in a global team environment Ability to learn new tools quickly CompetenciesValues Integrity Accountability Inclusion Innovation TeamworkABOUT TE CONNECTIVITYTE Connectivity is a global industrial technology leader creating a safer sustainable productive and connected future Our broad range of connectivity and sensor solutions enable the distribution of power signal and data to advance next-generation transportation renewable energy automated factories data centers medical technology and more With more than 85 000 employees including 8 000 engineers working alongside customers in approximately 140 countries TE ensures that EVERY CONNECTION COUNTS Learn more at and on andWHAT TE CONNECTIVITY OFFERS We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority Competitive Salary Package Performance-Based Bonus Plans Health and Wellness Incentives Employee Stock Purchase Program Community Outreach Programs Charity Events Employee Resource Group Across our global sites and business units we put together packages of benefits that are either supported by TE itself or provided by external service providers In principle the benefits offered can vary from site to site Location Bangalore KA IN 560076City BangaloreState KACountry Region INTravel NoneRequisition ID 122888Alternative Locations Function Information Technology