[Immediate Start] Marketing Manager

4 weeks ago

Bengaluru India ALLEN Digital Full time

Job Description Role Overview Allen Online is seeking a Marketing Manager who will play a pivotal role in expanding our student base. In this IC role, the individual will need to develop persuasive value propositions, build cohesive GTM plans to drive growth, and work cross-functionally to ensure success in our marketing efforts. Job Responsibilities: Go-to-Market Plans - Develop and implement 360 marketing plans to generate traffic and quality leads for a category leveraging CRM, SEO, Social & Communities, Influencers, Performance, Radio, OOH, Print, Flyers, etc. - Work cross-functionally across Sales, Product, Academics and internal Marketing teams to align GTM strategies with business objectives and consumer needs. Value Proposition Development - Create and articulate clear, compelling value propositions for our brand, courses and offerings. - Work closely with Product, Sales, and Academic teams to understand course features and benefits, and translate them into customer-centric messaging. Cross-Functional Collaboration - Drive communication & alignment with relevant stakeholders on marketing plans & timelines. Campaign Management and Performance Tracking - Monitor business trends and adapt campaigns based on spikes & dips in sales. - Size and scope activations by estimating potential reach, engagement, and conversion at each stage of the funnel ensuring focus on high-quality lead generation. - Track and analyze campaign metrics, providing actionable insights and recommendations. Market Understanding - Develop a strong understanding of student needs, preferences, and behaviors. - Use data-driven insights to inform strategy and enhance marketing effectiveness. - Stay abreast of competitions offerings and marketing tactics. What we are looking for: - MBA with 6-8 years of experience in Marketing on consumer brands. - Hands on experience building activations across digital and offline channels. - Deep understanding of marketing fundamentals and ability to apply them creatively to solve business problems - Proven track record of building GTM plans & scaling customer bases from 1 to 10 through multi-channel marketing campaigns. - Strong problem-solving abilities and a results-oriented mindset. - Exceptional analytical skills - using insights to shape marketing strategies. - Ability to multitask effectively while being highly organised in a fast-paced environment. - Excellent communication & interpersonal skills, with the ability to collaborate across teams. - Ability to deal with ambiguity without losing attention to detail. - Comfortable speaking in English and Hindi. Why Join us: Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.

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