Category Manager
24 hours ago
This role is critical for driving Category growth and driving sales in close partnership with Sales, Academic, Product, and other functional teams. As a Category Manager at Masai, you will not only own the P&L of your category but also shape sales strategy, influence conversion funnels, and forge partnerships that directly impact business growth.
Key Responsibilities:
Category Strategy & Growth:
- Own and grow the category P&L, driving both scale and profitability.
- Define and execute the sales-led growth roadmap for your category, with measurable targets across revenue, enrollments, and learner outcomes.
- Identify and launch new course opportunities aligned to market demand, ensuring revenue scalability.
Go-to-Market & Sales Leadership:
- Partner closely with the sales team to co-design outreach strategies, conversion funnels, and objection-handling frameworks that improve enrolment outcomes.
- Build and mentor a category-focused sales team, ensuring they hit and exceed performance targets.
- Collaborate with marketing and growth teams to design sales-driven campaigns and innovative go-to-market strategies.
- Own direct sales, account management, and partner acquisition, engaging with decision-makers at institutes, franchise owners, and training organizations.
- Proven ability to consistently achieve and exceed sales targets.
Stakeholder & Partner Collaboration:
- Work closely with academic, product, and career services teams to ensure category success.
Learner Experience & Revenue Optimization:
- Ensure category sales efforts are designed to maximize enrollments while staying true to Masai’s learner-first mission.
- Identify monetization opportunities within the category and execute initiatives to boost revenue per learner.
- Track category performance, analyze campaign impact, and provide actionable insights to leadership.
What We’re Looking For:
- 3–6 years of experience in category management, sales strategy, or revenue growth roles preferably in Consumer Tech, Digital Services or fast-scaling industries. (Series C Organisations)
- Strong background in direct sales, institutional partnerships, and account management.
- Proven track record of meeting or exceeding revenue targets.
- Skilled at designing go-to-market strategies and collaborating with sales teams to maximize results.
- Strong commercial acumen with hands-on experience in P&L ownership.
- Data-driven mindset with the ability to translate insights into strategies.
- Good hold on People skills with Excellent communication, Negotiation, Resilience, ability to think deeply and Stakeholder Management skills.
- A passion for education, impact, and scaling fast-growing initiatives.
Why Masai?
- A chance to own and scale categories that impact thousands of careers.
- Work in a fast-growing, high-energy environment with room to lead and innovate.
- Competitive compensation with performance-linked incentives.
- Direct exposure to leadership and the opportunity to shape Masai’s growth journey.
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