Program Manager, Optimus

13 hours ago

Chennai Tamil Nadu, India Amazon Full time

Description We are seeking a skilled and experienced Program Manager to join our team In this role you will be responsible for developing and implementing effective strategies to increase adoption and engagement rates of Luna Games driving new launch awareness and engaging with our program and partnering team As a key member of our marketing team you will play a crucial role in helping customers leverage our upcoming games and to increase the acquisition and engagement Key job responsibilities Develop and execute digital marketing campaigns strategizing objectives audience segmentation and content creation to achieve business goals Monitor and measure the effectiveness of marketing initiatives using key metrics and analytics tools to assess performance identify areas for improvement and report on marketing KPIs Propose experiments to drive continuous improvement on campaign performance Work with internal clients and creative teams to design execute experiments Document codify insights and apply learnings for future campaigns Drive continuous operational efficiency by creating and simplifying SOPs where applicable Connect with other internal Marketing teams within to bring in best-practices Unlock new channels experiments Stay up to date with industry latest trends and technologies in digital marketing and proactively recommend innovative strategies to enhance our marketing efforts About the team Optimus is a marketing shared services unit offering operational assistance to various Amazon programs and product lines partnering with multiple divisions within the company including but not limited to Books Music Fire TV Seller services Luna Tablets and Alexa streamlining their marketing operations Basic Qualifications - Bachelor s degree or equivalent - Bachelor s degree - 4 years of digital advertising and client facing roles experience - Proven track record of product launches and GTM strategies - Written and verbal communication skills with experience in content development - Project management and cross-functional collaboration skills - Analytical mindset with a data-driven approach to decision-making Preferred Qualifications - Familiar with dashboard tools like Tableau Power BI Quicksight - Knowledge on AI adoption Our inclusive culture empowers Amazonians to deliver the best results for our customers If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information If the country region you re applying in isn t listed please contact your Recruiting Partner

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