(3 Days Left) Deputy General Manager

6 days ago

Delhi India Tata Communications Limited Full time

Job Description

Role Overview:

Tata Communications is seeking a dynamic and strategicHead of MarTechto lead our marketing technology initiatives. This role will be pivotal in enhancing customer experience (CX) across digital touchpoints and driving performance through data-driven marketing. The ideal candidate will split their focus betweenemail marketing (40%)andMarTech strategy & execution (60%), ensuring seamless integration of tools, platforms, and campaigns across the digital ecosystem.

Key Responsibilities:

Email Marketing (40%)

- Lead and optimizeinbound and outbound email marketingcampaigns across B2B and B2C segments.
- Supervise campaign planning, segmentation, automation, A/B testing, and performance analytics.
- Ensure compliance with global data privacy regulations (e.g., GDPR, CAN-SPAM).
- Collaborate with content, design, and product teams to deliver personalized and impactful messaging.

MarTech Strategy & Execution (60%)

- Develop and execute a comprehensiveMarTech roadmapaligned with business goals and CX objectives.
- Oversee the integration and optimization of platforms includingCMS, CRM, CDP, DMP, marketing automation, analytics, and ad tech.
- Drive digital experience enhancements acrosswebsite, social media, and paid digital advertising.
- Partner with IT, data, and marketing teams to ensure seamless data flow and actionable insights.
- Evaluate and onboard new technologies to improve marketing efficiency and customer engagement.
- Champion the use of AI, machine learning, and predictive analytics in marketing operations.

Qualifications & Skills:

- 817 years of experience indigital marketing, MarTech, or marketing operations, preferably in large enterprises or tech-driven environments.
- Proven expertise inemail marketing platforms(e.g., Salesforce Marketing Cloud, Marketo, HubSpot).
- Strong understanding ofMarTech stacks, customer journey mapping, and digital CX.
- Experience withweb analytics tools(e.g., Google Analytics, Adobe Analytics),paid media platforms, andsocial media management tools.
- Strategic thinker with hands-on execution capabilities.
- Excellent leadership, stakeholder management, and cross-functional collaboration skills.
- Strong analytical mindset with a data-first approach to decision-making.

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