Hospital Marketing Executive

1 week ago

Noida, India Rama Medicare Full time

Job Description Core responsibilities - Strategy and planning:Develop and implement overall marketing strategies, brand plans, and annual marketing plans in alignment with hospital goals. - Content creation:Write and produce marketing copy, content for social media, blog posts, and other materials for various online and print channels. - Campaign management:Create, manage, and execute marketing campaigns across digital, print, and social media platforms. - Market research and analysis:Conduct market research to identify patient needs, new opportunities, and competitor activity, and evaluate the effectiveness of campaigns. - Community and public relations:Manage relationships with the media, organize community outreach programs, and conduct health camps to enhance visibility. - Collaboration:Work with healthcare professionals to create informative content and collaborate with other departments to ensure cohesive brand messaging. - Performance monitoring:Track campaign performance, analyze metrics, and provide reports to management on marketing activities and ROI. - Online presence management:Oversee the hospital's website and social media profiles to manage its online reputation and presence.

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