15h Left Media Manager

2 weeks ago


Bengaluru, Karnataka, India Dentsu Full time

Company DescriptionCompany position With offices in Sydney San Francisco Boston London Munich Beijing Bangalore and Singapore DWA is the world s largest and most respected media planning and buying agency specialising exclusively in the technology sector DWA is media-agnostic and ROI-focused developing campaigns for B2B and B2C clients that incorporate digital out-of-home TV radio print and ambient Third-party tracking and search are both used to measure campaign effectiveness in solving the client s problems whether success is judged according to brand uplift lead generation drive to store or other criteria So what s so great about focusing on technology clientsWhether it s synching up multiple devices to get things done seamlessly playing Angry Birds or saving your data in the online cloud so you can access it when where and on what device you want technology is part of every minute of our lives at work at rest at play DWA work with a host of global brands in the business and consumer technology space connecting our partners to their key audiences The end-user it s all about getting technology to work for them their colleagues their homes and their companies on their terms Role Overview The account manager conducts the planning and implementation of cross platform media and marketing tactics within the India market and works closely with our India regional teams These clients range in their audience focus from broad consumer through to niche IT decision makers A broader range of marketing skills beyond standard media is often employed both in digital TV outdoor and print mediums As part of a growing and successful media agency team the role allows for personal and career development within a service and results orientated media agency working with leading technology brands both in India and internationally Key interfaces Management team Planning and or Buying Managers Media assistants Client marketing and business personnel media suppliers creative and PR agenciesResponsibilities Build strong relationships with client and leading publication houses acting as the point person for campaigns Understand client business requirement and market landscape to deliver strategic media approach and plans comprising of relevant offline and online channels To lead most of the client discussions Fulfilling the timelines for submitting important projects and documents media plan reports etc is a must for this role Implement campaign planning and execution strategies while coordinating with multiple stakeholders Provide consultative strategic direction to your accounts and identifying appropriate programs and services to meet client needs Participate in regularly scheduled meetings with management regarding account status issues and opportunities Mentor and foster team development Work with internal tools and staff to analyze campaign delivery and optimize performance on an ongoing basis quantitatively and qualitatively Custodian of the media plan and post analysis Facilitate monthly invoicing process as needed Skills Experience in client relationship management for all forms of media post sales consulting and or project management ideally with 4 years media experience In depth understanding of digital marketing channels like LinkedIn DV360 and YouTube Strong customer service outlook with excellent communication and interpersonal skills Candidate needs to be able to quickly gain an in depth knowledge of customers needs requirements and organizational structures Strong business technical and problem-solving skills Experience in B2B marketing ABM or offline innovations preferred Proven capacity to utilize analytics to deliver successful campaigns Advanced Excel PowerPoint skills and ad industry measurement tools Professional maturity integrity discipline and a positive attitude Additional InformationMerkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions Merkle as a best-in-class marketing agency welcomes big ideas and believes they can come from anywhere



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