Manager - Pay Per Click - eCommerce Vertical (1-3 yrs)

About Us

RB2F is a D2C AI-enabled digital marketing agency based in Pune, blending creativity, performance, and technology to help brands grow and scale. Since 2019, we've been building full-stack digital strategies that connect storytelling with sales, data with emotion, and creativity with commerce. From branding and performance marketing to automation and tech-driven experiences, we partner with ambitious brands to drive real results.

We work with more than 150 businesses across India and MENA markets and across

industries like E-commerce, Retail, Edtech among others.

Location: Aundh, Pune

Work Environment: 5 Days/Work from Office

Website: www.rb2f.com

Company Overview

- RB2F is an AI-enabled, full-funnel digital marketing agency headquartered in Pune. Since 2019, we've partnered with over 150 businesses across India and MENA, delivering data-driven marketing that integrates creativity, automation, and performance.

- We serve clients across E-commerce, Retail, EdTech, SaaS, and other emerging verticals, offering services such as branding, paid media, performance marketing, content, and automation. Our approach connects storytelling with sales, and strategy with scalability.

Role Overview - Amazon PPC Manager

- We are looking for an Amazon PPC Manager who will take full ownership of performance advertising strategy and execution across Amazon Advertising Console and DSP.

- This leadership role is ideal for someone who thrives on measurable growth, understands marketplace advertising deeply, and can manage a high-performing execution team.

- You will collaborate cross-functionally with product, design, and marketplace strategy teams while owning PPC campaign delivery and revenue outcomes for client portfolios

Key Responsibilities

Strategy & Planning

- Develop and implement advanced advertising strategies across :

- Amazon Sponsored Products, Sponsored Brands, Sponsored Display.

- Amazon DSP for retargeting and audience expansion.

- Align campaign goals with business KPIs such as TACoS, ROAS, ACOS, CVR, CTR, and total revenue contribution

- Design full-funnel PPC plans including awareness, consideration, and conversion campaigns for multiple product lines

- Build and implement ASIN-level targeting and brand defense strategies and monthly media plans.

Execution & Optimization

- Own end-to-end campaign setup, keyword harvesting, budget pacing, and bid optimization

- Implement A/B tests for: - Ad copies and creative variations - Match types and keyword structures - Placement modifiers and bid adjustments

- Continuously monitor and optimize ACOS, ROAS, CTR, and conversions using in-platform tools and external analytics

Team Leadership

- Manage and mentor a team of 4-6 Account Executives.

- Review campaign performance, troubleshoot issues, and guide strategic pivots

- Conduct weekly check-ins, training sessions, and quarterly reviews

- Align internal performance targets with client goals and satisfaction metrics

Reporting & Insights

- Build performance reports and dashboards using: - Amazon Advertising Console - Amazon Brand Analytics, Helium 10, and other third-party tools

- Deliver weekly/monthly reports and QBRs with insights and optimization roadmaps

- Translate ad data into actionable decisions and future strategies

Innovation & Automation

- Leverage automation and AI tools to streamline keyword research, bid management, and ad creation

- Utilize Amazon APIs and 3rd party tools like Amazon Drona or Sellics for campaign automation

- Stay ahead of Amazon algorithm updates, ad product launches, and retail trends

Tools & Platforms

- Ad Platforms: Amazon Ads Console, Amazon DSP, Brand Analytics, Helium 10, Jungle Scout.

- Creative Tools: Canva, AdCreative.ai, and Amazon's Creative Services Suite

Key Performance Indicators (KPIs)

- TACoS Control: Maintain TACoS within benchmarked thresholds while growing overall sales

- ROAS & ACOS Targets: Achieve and improve channel-wide ROAS while reducing ACOS

- Conversion Rate Optimization: Drive high CVR through optimized targeting and placements

- CTR Uplift: Consistently outperform industry CTR benchmarks with compelling ad creatives

- Keyword Growth: Expand relevant keyword pool while improving cost efficiency

- Share of Voice: Maximize visibility for priority ASINs in high-competition categories

Requirements

Experience

- 3-5 years of experience managing Amazon PPC campaigns, preferably in an agency or fast-paced brand environment

- Hands-on experience with - 50L+ monthly ad budgets across multiple categories

- Proven success in scaling Amazon accounts across Sponsored and DSP campaigns

Technical Skills

- Mastery in keyword research, bid management, campaign structuring, and ASIN segmentation

- Deep understanding of Amazon's algorithm, search ranking factors, and ad formats

- Familiarity with APIs, bulk operations, and attribution models

Leadership & Communication

- Experience leading performance teams and managing client relationships

- Ability to articulate complex data clearly and strategically in client reviews

- Strong documentation and team management practices

Why Join RB2F?

At RB2F, you'll lead Amazon Advertising strategies across high-growth D2C and B2B brands with full ownership and platform freedom. Join a fast-moving team that thrives on data, experimentation, and delivering real business results. We offer a high-trust environment, collaborative leadership, and constant learning through AI and automation innovation.

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