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4 days ago

Hyderabad India PrimEra Medical Technologies Full time

Job Description Job Title: Digital Marketing Manager Location: Hyderabad Experience Required: 1520 Years Department: Marketing Reporting To: Head of Marketing / CEO Company: Primera Medical Technologies Job Description We are seeking a seasoned Digital Marketing Manager to lead and scale our digital marketing initiatives at Primera Medical Technologies. The ideal candidate will bring deep expertise, strategic vision, and hands-on leadership to drive brand awareness, lead generation, and digital transformation into the healthcare technology space. Key Responsibilities - Strategic Planning: Develop and execute comprehensive digital marketing strategies aligned with business goals and market trends. - Campaign Leadership: Lead end-to-end digital campaigns across platforms (Google Ads, Meta, LinkedIn, YouTube, etc.) to drive traffic, engagement, and conversions. - SEO & SEM Management: Oversee SEO/SEM strategies to improve organic visibility and paid search performance. - Content Strategy: Guide the creation of high-quality content including blogs, videos, infographics, and email newsletters tailored to healthcare audiences. - Analytics & Reporting: Monitor KPIs (CTR, CPL, ROI, etc.), analyze performance data, and present actionable insights to leadership. - Team Leadership: Build, mentor, and manage a high-performing digital marketing team, fostering innovation and accountability. - Budget Oversight: Manage digital marketing budgets, ensuring optimal allocation and cost-efficiency across campaigns. - Website Optimization: Drive UX and CRO improvements through audits, A/B testing, and technical SEO enhancements. - Social Media Management: Oversee brand presence across social platforms, ensuring consistent messaging and engagement. - Email Marketing: Design and execute targeted email campaigns to nurture leads and retain customers. - Stakeholder Collaboration: Work cross-functionally with sales, product, and clinical teams to align marketing efforts with business objectives. - Agency & Vendor Coordination: Manage relationships with external agencies, influencers, and media partners. - Compliance & Branding: Ensure all digital activities adhere to healthcare regulations and maintain brand integrity. - Innovation & Trends: Stay ahead of digital trends, tools, and technologies to continuously improve marketing effectiveness. - Leadership Communication: Provide regular updates and strategic recommendations to senior management and stakeholders.

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