Lead/Deputy Manager

4 weeks ago

Bengaluru, Karnataka, India QBurst Full time

QBurst is undergoing an exciting AI-led transformation, and we're seeking a strategic thinker to shape the future of our digital marketing services.

Experience: 8 to 12 years

Location : Bangalore, Chennai, Noida, Trivandrum, Kochi, Calicut and Thrissur

Responsibilities:

- Own end-to-end digital marketing strategies aligned to business goals
- Design/optimize omnichannel journeys (web, email, mobile, social, paid)
- Translate goals into data-backed campaign plans with clear KPIs
- Build reporting frameworks; track, analyze, and optimize performance
- Conduct competitor/market research to identify trends and gaps
- Provide consultative guidance to clients and internal stakeholders
- Collaborate with design, dev, content, and analytics for execution alignment
- Advocate AI-assisted marketing (audience modeling, testing automation)

Requirements:

- Proven experience crafting and executing omnichannel strategies
- Hands-on with or similar MAPs/CDPs SFMC, HubSpot, Adobe Campaign, AEP
- Exposure to marketing Analytics, Paid Media, SEO, and Email/Lifecycle
- Experience developing and engagement plans customer journey frameworks
- Strong analytical and presentation skills; stakeholder influence capability
- Exposure to Agile/PMP Project management

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