Manager - Reservation Buying Mumbai, India

DescriptionPosition at GroupM NexusNexus is a part of GroupM the world s largest media investment company and are a part of WPP In fact we are responsible for one in every three ads you see globally We are currently looking for a Manager - Reservation Buying to join us You should have a strong grasp of current digital ecosystem platform and strategies and be able to lead targeted digital marketing campaigns from concept to execution Digital marketing managers will work with the brand agency business team supporting and vendors to launch campaigns on time and on budget You ll also be managing the KPI and performance trackers At GroupM APAC our people are our strength which is why fostering a culture of diversity and inclusion is important to us Reporting of the roleThis role reports to the Business Group Head3 best things about the job Be part of one of the largest digital spending accounts Chance to lead client conversations and thinking on non-biddable media limited not just to Facebook and Youtube but display too A strong culture of test learn - if you want to learn the effectiveness of a new tool a new platform and want to apply the learning you have to make a strong case for it and the media team will help enable the test Once the test is successful your learnings and recommendations In three months You should be able to plan execute and present month on month display strategy for each brand communicate and be on top of all non-biddable campaign metrics as well Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics Build the quarterly media strategy for the brands you manage as well as manage at least 1 corporate project You will also manage monthly connects with the client and customized planning requirements In six months You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the Non Biddable section to the internal strategy team and potentially to the client Have regular conversations with the publisher teams to improve account performance for your set of brands and leverage their support for strengthening campaign strategies You will also manage a few corporate projects tests learns that you will roll out In 12 months You will help evolve the non-biddable planning principles and think with beyond campaign approach for your set of brands on Non-biddable media Work closely with the strategy team to build brand-specific strategies What your day job looks like Plan and manage all digital marketing trackers communication social media and display advertising campaigns Strong grasp on numbers and excel Should be able to work quickly to measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs Identify trends and insights and optimize spend and performance based on the insights Brainstorm new and creative KPI growth strategies Utilize the strong analytical ability to evaluate digital across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels Collaborate with brand internal team and other vendor partners Evaluate emerging technologies Provide perspective for adoption where appropriate What you will need BS MS degree in marketing or a related field Ability to work under pressure and tight deadlines Proven working experience in 3-6years in digital marketing - preferably with FMCG Retail or ecomm Strong analytical skills and data-driven thinking - Intermediate to advanced analytical skills specifically relating to performance data and metrics Experienced in identifying target audiences and devising digital campaigns that engage inform and motivate Demonstrable experience leading social media and or display advertising campaigns Applied knowledge of 3rd party ad serving website and tracking and associated technologies Understanding of Brand safety and Viewability measures to deliver Quality Inventory to Our clients Up-to-date with the latest trends and best practices in online marketing and measurement - DMP DSP SSP etc More about GroupMGroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services powered by data and technology Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class providing them the opportunity to accelerate their progress and development Teams or geographies do not limit us our scale and diverse range of clients let us be more adventurous with our business and talent We give our talent the space support and tools to innovate and grow Discover more about GroupM at Follow GroupMAPAC on Twitter Follow GroupM on LinkedIn -About India2020 brought opportunities for brands to innovate because of which we saw an evolving media stack The growth of digital is set to soar high because of changing consumer habits With approximately 500 million smartphone users low-priced data plans 45 to 50 million e-commerce shoppers approximately 60 OTT offerings and a young population India is a mobile-first internet market It is also one of the top 10 ad spend markets in the world and is set to climb the ranks Global big tech corporations have made considerable investments in top e-commerce retail ventures and Indian start-ups blurring the lines between social media e-commerce and mobile payments resulting in disruption on an unimaginable scale At GroupM India there s never a dull moment between juggling client requests managing vendor partners and having fun with your team We believe in tackling challenges head-on and getting things done GroupM is an equal opportunity employer We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging We celebrate the fact that everyone is unique and that s what makes us so good at what we do We pride ourselves on being a company that embraces difference and truly represents the global clients we work with