(Urgent Search) PPC Expert

2 days ago

Gurugram Gurugram India The ProMinds Full time

Job Description Position- PPC Expert (Travel) Key responsibilities- - Campaign Management: - Plan, create, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and Meta Ads to drive travel bookings and leads. - Optimization: - Conduct keyword research, competitor analysis, and A/B testing on ad creatives and landing pages to improve campaign performance and maximize ROI. - Performance Analysis: - Monitor and analyze campaign performance daily, weekly, and monthly, focusing on KPIs like CTR, CPC, CPA, and ROAS. Use Google Analytics and other tools to identify areas for improvement. - Budget Management: - Manage advertising budgets effectively to ensure maximum return on investment. - Reporting: - Generate and present performance reports to stakeholders, providing actionable insights and recommendations. - Strategic Alignment: - Collaborate with SEO, content, and creative teams to ensure PPC efforts align with the overall digital marketing strategy. Market Focus: - Target specific travel markets, such as the US and UK, based on geography, demographics, and search behavior. - Ad Copywriting: - Write compelling and persuasive ad copy tailored to travel audiences and services. Required skills and qualifications- - Proven experience in running and optimizing PPC campaigns, preferably within the travel industry. - Strong analytical skills and experience with Google Analytics. - Proficiency with digital marketing platforms including Google Ads, Bing Ads, and Meta Ads. - Strong understanding of key PPC metrics like CTR, CPC, CPA, and ROAS. - Excellent communication and collaboration skills.

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