Assistant Manager

4 weeks ago

Chennai India Beroe Inc Full time

Job Description Job Title: Assistant Manager Digital Marketing Job Summary We are seeking a dynamic and results-driven Assistant Manager Digital Marketing to support the planning, execution, and optimization of our paid/online marketing efforts. This role requires a creative thinker with strong analytical skills, experience in digital marketing channels, and the ability to collaborate across departments to drive online engagement, lead generation, and brand awareness. Key Responsibilities - Assist in the development and implementation of comprehensive digital marketing strategies. - Manage and optimize campaigns across digital platforms including SEM (Google Ads), display advertising, email marketing, and social media (Facebook, LinkedIn, Instagram, etc.). - Monitor and analyze campaign performance using tools such as Google Analytics, Google Ads, Linkedin Ads, etc., and provide actionable insights. - Coordinate with content, design, and product teams to ensure consistent branding and messaging across all digital touchpoints. - Contribute to the creation of engaging content for ad campaigns and other digital campaigns. - Track KPIs such as Conversion Rate, Paid Channel traffic, CTR, and ROI on campaigns. - Stay current with emerging digital trends, tools, and technologies to propose new growth opportunities. - Support lead generation and nurturing strategies through marketing automation platforms (e.g., HubSpot, Salesforce etc.). - Assist in preparing marketing reports and presentations for senior leadership. Qualifications And Skills - Bachelor's degree in Marketing, Business, Communications, or a related field - 35 years of experience in digital marketing or related roles. - Proficient in Google Ads, Meta Ads Manager, SEO/SEM strategies, and email marketing tools. - Hands-on experience with web analytics tools (e.g., Google Analytics, Hotjar, SEMrush). - Familiarity with content management systems (CMS) like WordPress or Shopify. - Strong understanding of digital performance metrics and reporting. - Excellent written and verbal communication skills. - Creative mindset with the ability to think strategically and execute methodically. - Strong project management and organizational skills. Preferred Skills - Google Ads and Analytics certifications. - Experience in B2B/B2C marketing environments. - Working experience in website management

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