Apply Now Market Research Analyst

2 weeks ago


Chandigarh, India ProofHub Full time

Job Description Key Responsibilities: Market Research: - Conduct in-depth market research to gather data on competitors, consumer behavior, and industry trends. - Utilize various research methods (e.g., surveys, focus groups, secondary research) to collect relevant data. Data Analysis: - Analyze and interpret data to identify patterns, trends, and insights that can inform business decisions. - Use statistical tools and techniques to extract meaningful information from data sets. Database Management: - Develop and maintain databases and data collection systems to support ongoing market research efforts. - Ensure data is accurate, up-to-date, and accessible for analysis. Report Preparation and Presentation: - Prepare detailed reports and presentations to communicate research findings to stakeholders, including senior management, marketing teams, and product development teams. - Present actionable insights in a clear and concise manner. Strategy Recommendations: - Identify opportunities and recommend strategies to increase market share, revenue, and overall business growth based on research findings. - Provide data-driven recommendations for business strategies and market positioning. Cross-Functional Collaboration: - Collaborate with marketing, sales, and product development teams to develop and implement business strategies based on research insights. - Ensure alignment between departments to drive company goals forward. Industry Monitoring: - Monitor and report on industry trends, developments, and changes that may impact the business or market conditions. - Provide regular updates on shifts in market dynamics and competitive landscape. Qualifications: - Bachelor's degree in Market Research, Business, Economics, or a related field. - Proven experience in market research or a similar analytical role. - Strong analytical skills with the ability to interpret and analyze large sets of data. - Experience with data analysis tools (e.g., Excel, SPSS, Google Analytics) and research methodologies. - Excellent written and verbal communication skills, with the ability to present data and insights effectively. - Strong attention to detail and organizational skills. - Ability to work collaboratively across multiple teams and departments.



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