Apply Now: Sr . Content Writer

6 days ago

Chandigarh, India ProofHub Full time

Job Description Key Responsibilities: - Content Creation: Develop high-quality written content such as blog posts, articles, website copy, whitepapers, case studies, and marketing materials. - Content Strategy: Work with the content team to create and execute content strategies aligned with broader marketing and business objectives. - Audience Research: Conduct research on customer personas, pain points, and preferences to tailor content for the target audience. - SEO Optimization: Optimize content for search engines by integrating relevant keywords and applying SEO best practices to enhance visibility and performance. - Content Calendar Management: Maintain a content calendar to ensure consistent delivery of content that aligns with marketing campaigns and schedules. - Editing and Proofreading: Review and edit content from other team members to ensure accuracy, clarity, and consistency across all pieces. - Content Promotion: Develop and execute strategies to promote content via social media, email marketing, and partnerships to expand reach and engagement. - Analytics and Reporting: Use content analytics tools to track performance, measure engagement, and make data-driven decisions for improving content strategy. - Collaboration: Partner with subject matter experts and cross-functional teams to gather insights and information for content development. - Brand Voice: Ensure that all content maintains consistency with the company's brand voice, tone, and messaging. Qualifications: - Bachelor's degree in English, Journalism, Marketing, or a related field - Exceptional writing, editing, and proofreading skills with a focus on creativity and clarity - Strong knowledge of content marketing principles, including SEO, content promotion, and audience engagement - Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus - Ability to manage multiple projects, prioritize tasks, and meet deadlines - Proficiency in content marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot) - Strong communication and collaboration skills - Creative mindset with the ability to develop innovative content ideas

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