Brand Strategist

1 day ago

Delhi India PanScience Innovations (PSI) Full time

Job Description About PanScience Innovations PSI is India's largest venture studio in AI and Deep Tech, headquartered in New Delhi. We're committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up. We are currently incubating a stealth media-tech venture focused on reinventing digital engagement, public campaigns, and narrative infrastructure through AI, creative strategy, and performance-driven content. Role Overview The Brand Strategist will be responsible for crafting brand strategies that enhance visibility, strengthen identity, and build meaningful connections with target audiences. This role requires a blend of analytical thinking, creativity, and market insight to translate business goals into powerful brand experiences. Key Responsibilities - Develop and implement brand strategies that align with business objectives and market opportunities. - Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive positioning. - Define brand voice, tone, and messaging across all channels to ensure consistency. - Collaborate with marketing, creative, and product teams to execute integrated campaigns that reinforce brand positioning. - Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement. - Develop strategies for brand partnerships, collaborations, and growth initiatives. - Ensure all external communications and campaigns are aligned with brand guidelines and vision. Qualifications & Skills - Bachelor's degree in Marketing, Business, Communications, or a related field (MBA is a plus). - 45 years of experience as a Brand Strategist, Brand Manager, or in a similar role. - Strong understanding of branding, digital marketing, and consumer psychology. - Excellent research, analytical, and problem-solving skills. - Creative mindset with the ability to translate insights into actionable strategies. - Strong communication and presentation skills. - Ability to manage multiple projects and work cross-functionally in a fast-paced environment. What We Offer - Opportunity to shape and grow innovative brands. - Collaborative and dynamic work environment. - Professional development and growth opportunities. - Competitive compensation and benefits.

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