Sr. Social media specialist

3 weeks ago

Bhavnagar, India Hari International Full time

Job Title: Senior Social Media Executive Location: Ahmedabad Salary: 4,20,000 - 4,80,000 LPA Experience: 4-7 Years Department: Marketing / Digital Media Employment Type: Full-Time Job Summary: We are looking for a creative and strategic Senior Social Media Executive to lead our social media initiatives across platforms. The ideal candidate should have a strong grasp of digital trends, proven experience in managing branded social media accounts, and the ability to craft compelling content that drives engagement and results. Key Responsibilities: Develop, plan, and execute a comprehensive social media strategy Manage daily posting, scheduling, and community engagement across platforms (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, Tik Tok etc.) Create, curate, and coordinate engaging content-graphics, reels, stories, and campaigns Monitor trends and conversations to create timely and relevant content Collaborate with design, marketing, and content teams for cohesive brand messaging Manage paid ad campaigns and boost posts when needed Track KPIs and generate performance reports; provide insights and recommendations Handle influencer collaboration, brand tie-ups, and giveaways (if applicable) Manage social media crisis communication when required Train or mentor junior executives/interns as needed Requirements: Bachelor's degree in Marketing, Communications, Media, or related field 4+ years of hands-on experience in social media management Strong command of visual storytelling and content strategy Proficiency with tools like Canva, social pilot, Meta Business Suite, Hootsuite, Google Analytics, etc. Excellent written and verbal communication skills Creativity, attention to detail, and ability to manage multiple platforms simultaneously Experience with paid media campaigns is a plus What We Offer: A vibrant and collaborative work culture Opportunities to lead and innovate in digital campaigns Access to industry events, tools, and training

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