Marketing Campaign Manager
1 week ago
- Plan and execute targeted marketing campaigns across email, WhatsApp, Push Notifications, and SMS
- Build and manage user journeys and automations on platforms like WebEngage and Gupshup
- Analyse user behaviour and campaign performance using Mixpanel and Google Analytics
- Coordinate with the Product team to align communication strategies and suggest improvements for enhancing the user experience.
- Collaborate with design and content teams to create engaging, personalised communication
- Assist in setting up and managing performance campaigns across Meta Ads and LinkedIn Ads
- Prepare and execute CRM-led marketing strategies aimed at user engagement, retention, and conversion
- Track key campaign metrics and prepare performance reports with actionable insights
- Contribute to brainstorming sessions and marketing planning
Requirements:
- 1–5 years of experience in digital marketing, with hands-on CRM Campaign Execution
- Experience with tools like WebEngage, Gupshup, Mixpanel, Google Analytics, Meta Ads, and LinkedIn Ads or any other related tool.
- Strong understanding of user segmentation, marketing automation, and campaign optimisation
- Good analytical skills with the ability to interpret data and make decisions
- Excellent communication and coordination skills, especially when working cross-functionally
Nice to Have:
- Experience working in a startup or fast-paced environment
- Understanding of A/B testing, cohort analysis, and funnel optimisation
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