Marketing Campaign Manager

3 weeks ago


Mumbai, Maharashtra, India Qube Health Full time
Key Responsibilities:

- Plan and execute targeted marketing campaigns across email, WhatsApp, Push Notifications, and SMS- Build and manage user journeys and automations on platforms like WebEngage and Gupshup- Analyse user behaviour and campaign performance using Mixpanel and Google Analytics- Coordinate with the Product team to align communication strategies and suggest improvements for enhancing the user experience.- Collaborate with design and content teams to create engaging, personalised communication- Assist in setting up and managing performance campaigns across Meta Ads and LinkedIn Ads- Prepare and execute CRM-led marketing strategies aimed at user engagement, retention, and conversion- Track key campaign metrics and prepare performance reports with actionable insights- Contribute to brainstorming sessions and marketing planning

Requirements:

- 1–5 years of experience in digital marketing, with hands-on CRM Campaign Execution- Experience with tools like WebEngage, Gupshup, Mixpanel, Google Analytics, Meta Ads, and LinkedIn Ads or any other related tool.- Strong understanding of user segmentation, marketing automation, and campaign optimisation- Good analytical skills with the ability to interpret data and make decisions- Excellent communication and coordination skills, especially when working cross-functionally

Nice to Have:

- Experience working in a startup or fast-paced environment- Understanding of A/B testing, cohort analysis, and funnel optimisation

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