Assistant Manager, Marketing

Job Description Assistant Marketing Manager Do you enjoy developing and executing impactful B2B marketing strategies to drive business growth Are you motivated by the opportunity to work across diverse areas of marketing in a fast-evolving, AI-driven environment About Our Team LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX (www.relx.com), a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today's top model creators for each individual legal use case. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles (https://stories.relx.com/responsible-ai-principles/index.html). About The Role As Assistant Marketing Manager, you will be responsible for driving marketing initiatives in achieving business's strategic objectives and revenue targets on its solution offerings. Responsibilities - Campaign Management: Plan and execute multi-channel marketing campaigns across digital, social, print, and events to drive lead generation and brand awareness. - Content Marketing: Collaborate with global and local teams to create and localize thought leadership content, newsletters, and customer success stories relevant to the Indian legal ecosystem. - Digital & Social Media Marketing: Manage SEO/SEM, website content, performance marketing, and social media (especially LinkedIn) to boost engagement and conversions. - Events & Partnerships: Support execution of webinars, conferences, and partnership programs to strengthen industry relationships. - Lead Nurturing & CRM: Utilize CRM and marketing automation tools to segment audiences, run targeted campaigns, and track engagement metrics. - Cross-Functional Collaboration: Work closely with the Business Development team to integrate marketing initiatives that drive market penetration and customer acquisition. - Product Positioning & GTM: Work closely with internal stakeholders to develop product positioning, messaging, communication materials, and go-to-market strategies for new offerings. - Market Insights: Conduct research on market trends, competitor activities, and customer behavior to inform marketing strategies and product positioning. - Reporting & Analytics: Monitor, analyze, and report on campaign performance, budgets, and ROI with accountability for growth and marketing efficiency. Requirements - Experience & Education: 46 years of B2B marketing experience, preferably in technology, publishing, or professional services; bachelor's degree in Business, Marketing, or Communications. - Results-Oriented & Agile: Strong problem-solving skills with the ability to manage multiple projects, prioritize effectively, and deliver measurable results within tight timelines. - Analytical & Data-Driven: Proficient in campaign analysis, data management, and Excel; able to interpret trends and customer insights to drive decisions and performance improvement. - Adaptable & Growth-Minded: Quick to learn new products, channels, and tools; able to adjust strategies in a fast-changing market to achieve optimal results. - Collaborative & Stakeholder-Savvy: Effective team player who works cross-functionally with internal stakeholders and external partners to optimize marketing initiatives, performance, and ROI. Work in a way that works for you We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. - Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working for you Benefits We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: - Comprehensive Health Insurance: Covers you, your immediate family, and parents. - Enhanced Health Insurance Options: Competitive rates negotiated by the company. - Group Life Insurance: Ensuring financial security for your loved ones. - Group Accident Insurance: Extra protection for accidental death and permanent disablement. - Flexible Working Arrangement: Achieve a harmonious work-life balance. - Employee Assistance Program: Access support for personal and work-related challenges. - Medical Screening: Your well-being is a top priority. - Modern Family Benefits: Maternity, paternity, and adoption support. - Long-Service Awards: Recognizing dedication and commitment. - New Baby Gift: Celebrating the joy of parenthood. - Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates. - Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays. - Free Transport pick up and drop from the home -office - home (applies in Chennai) About The Business LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.