Senior Associate, Search Engine Marketing

Ready to build the future with AI At Genpact we don t just keep up with technology we set the pace AI and digital innovation are redefining industries and we re leading the charge Genpact s our industry-first accelerator is an example of how we re scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale From large-scale models to our breakthrough solutions tackle companies most complex challenges If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of what s possible this is your moment Genpact NYSE G is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally Through our deep business knowledge operational excellence and cutting-edge solutions - we help companies across industries get ahead and stay ahead Powered by curiosity courage and innovation our teams implement data technology and AI to create tomorrow today Get to know us at and on and Inviting applications for the role of Senior Associate Search Engine Marketing Search Engine Marketing Analyst job The Search Engine Marketing Analyst SEMA role will work on optimizing and managing PPC Search Ads across different Publishers like Google Ads and Bing Ads Offering their services across a wide range of business verticals This role demonstrates proficiency with Online Search Ads PPC SEMA will be responsible for the performance of the assigned campaigns and will leverage the training provided to effectively optimize the campaigns to meet advertiser s goals Responsibilities The candidate must be flexible and able to multitask across a variety of job duties including Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages Ensure ads keywords and landing pages are in alignment with the focus of the campaign Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate cost per click and cost per lead Meet the daily targets for campaign reviews and turnaround times for issues highlighted Work effectively with an extended global team Minimum Qualifications Skills Any graduate Has basic understanding of Digital Marketing concepts Demonstrates proficiency in verbal and written communication skills Preferred Qualifications Skills Experience in Search Engine Marketing or completed a course in digital marketing will be an added added advantage Competency with using Word and Excel Ability to prioritize workload and meet strict deadlines Focused and detail-oriented Adaptability Ability to Multitask Open to Feedback Suggestions Good communication skills written spoken Why join Genpact Lead AI-first transformation - Build and scale AI solutions that redefine industries Make an impact - Drive change for global enterprises and solve business challenges that matter Accelerate your career Gain hands-on experience world-class training mentorship and AI certifications to advance your skills Grow with the best - Learn from top engineers data scientists and AI experts in a dynamic fast-moving workplace Committed to ethical AI - Work in an environment where governance transparency and security are at the core of everything we build Thrive in a values-driven culture - Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140 000 coders tech shapers and growth makers at Genpact and take your career in the only direction that matters Up Let s build tomorrow together Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training