Immediate Start Marketing Manager-Diabetic Task Force

2 days ago

Mumbai, India RARR Technologies Full time

Job Description Key Responsibilities - Brand Strategy & Positioning: Develop and implement marketing strategies for Insulin and Injectable brands to drive market share, brand recall, and sales growth. - Market Analysis: Conduct in-depth analysis of diabetes therapy trends, competitors, customer behavior, and market potential to identify growth opportunities. - Product Lifecycle Management: Oversee the entire product lifecycle from launch to maturity, ensuring continuous performance tracking and innovative promotional tactics. - New Product Launches: Plan and execute successful launches of new Insulin or Injectable products, including positioning, messaging, and promotional campaigns. - Promotional Strategy: Design and implement scientifically driven marketing campaigns, visual aids, digital content, CME programs, and engagement plans for healthcare professionals (HCPs). - KOL Engagement: Build and maintain strong relationships with top diabetologists, endocrinologists, and medical experts to enhance product advocacy. - Cross-functional Collaboration: Coordinate with sales, medical affairs, regulatory, and supply chain teams to ensure seamless execution of marketing strategies. - Sales Team Support & Training: Develop communication materials, product manuals, and conduct training programs for field teams to enhance product knowledge and marketing effectiveness. - Budget & ROI Management: Prepare annual marketing budgets, monitor expenditure, and ensure optimal ROI on marketing initiatives. - Digital & Patient Engagement: Integrate patient awareness and education programs using digital platforms and social media to enhance therapy adherence and brand trust. Key Performance Indicators (KPIs) - Market share growth in Insulin & Injectable segment - Achievement of brand sales targets - Successful product launches and campaign effectiveness - KOL engagement and retention metrics - ROI on marketing spends Qualifications & Experience - Education: B.Pharm / M.Pharm / B.Sc. (Life Sciences) with MBA/PGDM in Marketing preferred - Experience: 812 years in pharmaceutical marketing, with at least 35 years in Diabetes / Insulin / Injectable segment

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