Performance Marketing Specialist

Location - OMR, Chennai Job Overview: We are seeking a skilled and results-oriented Performance Marketing Specialist with 3 to 5 years of experience to join our digital marketing team. This role is ideal for someone who thrives in a fast-paced agency environment and has hands-on experience managing and optimizing paid campaigns for international clients. You will be responsible for developing and executing data-driven performance marketing strategies that drive measurable results for our clients. Strong spoken English and client communication skills are essential. Key Responsibilities: - Plan, execute, and manage high-performance paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms. - Strategize and allocate media budgets effectively to maximize ROI and achieve client KPIs. - Continuously monitor and optimize campaign performance metrics such as CTR, CPA, ROAS, and conversions. - Conduct regular A/B testing and creative experimentation to improve ad efficiency and audience engagement. - Prepare clear, data-driven performance reports and confidently present campaign insights, strategies, and results to clients. - Optimize landing pages, sales funnels, and conversion paths to drive stronger lead quality and conversion rates (CRO). - Stay on top of platform updates, industry trends, competitor activities, and emerging tools to improve campaign effectiveness. - Collaborate with internal creative and content teams to ensure campaigns are aligned with client goals. Key Requirements: - 3 to 5 years of hands-on experience in performance marketing, preferably in a digital marketing agency or managed services environment. - Proven expertise in running and optimizing paid campaigns on platforms like Google Ads and Meta Ads. - Strong analytical mindset with the ability to interpret campaign data and derive actionable insights. - Proficiency with tracking and reporting tools such as Google Analytics, Google Tag Manager, and similar platforms. - Excellent verbal and written communication skills in English, with confidence in client-facing roles. - Ability to multitask, manage multiple client accounts, and deliver results within deadlines. - Experience in both B2B and B2C campaign strategies is a strong advantage. What We Offer: - Competitive salary and equity options. - A flexible work environment with hybrid work options. - Be part of a revolutionary team developing a product that simplifies digital advertising. - Help make marketing accessible and affordable for mid-market to large enterprises - Empower brands to scale their marketing effortlessly through an innovative, user-friendly platform. - Drive growth and success for businesses across industries with cutting-edge marketing solutions. - Collaborate with a diverse and dynamic team passionate about technology and innovation. - Accelerated growth opportunities in a fast-growing company backed by top investors. Culture at Zocket: - Innovative & Fast-Paced: We thrive on creativity and quick execution, encouraging new ideas to solve challenges. - Team Collaboration: Every voice matters, and teamwork is at the core of what we do. - Balanced Work Life: Spontaneous chai breaks, lunch outings, and gaming sessions keep the atmosphere fun. - Flexible & Open-Minded: We welcome experimentation and fresh perspectives. - Ambitious & Goal-Driven: We set bold goals and work hard to achieve them. - Inclusive & Supportive: Everyone feels a sense of belonging, with a focus on collaboration and support. - Employee-centric: At Zocket, we’re all about people first. Our employee-centric culture thrives on continuous feedback, open communication, and a genuine commitment to listening to and supporting our team. We believe that when we take care of our employees, they, in turn, take care of the product, creating a positive ripple effect throughout the organization. Here is a Sneak Peak into the culture at Zocket: https://drive.google.com/drive/folders/14JcFeOcwmHhMlfnnX9rhXI15pEkupb-r?usp=sharing What Makes You a Zocketeer? - Agile: We are a fast-paced hyper-growth company, it takes agility to be able to thrive in this environment - Cross-Functional: Being a 10-100-stage startup, you are bound to work with all functions, it is critical for one to work with all teams. - Bias for Action: Get things done and get them done quickly. Period. - Customer Obsession: Always keep the customer at the core of decision-making. Drive innovation by understanding customer needs and delivering value consistently. - Resilience & Perseverance: Startups come with challenges, but we stay resilient. We tackle obstacles with determination, and we encourage a can-do attitude that helps us overcome difficulties - Growth-Oriented: We support continuous learning and professional development. Join Zocket for a dynamic work environment where innovation and fun go hand in hand