Performance Marketing Specialist

1 day ago


Chennai, India Zocket Full time

Location - OMR, Chennai


Job Overview:

We are seeking a skilled and results-oriented Performance Marketing Specialist with 3 to 5 years of experience to join our digital marketing team. This role is ideal for someone who thrives in a fast-paced agency environment and has hands-on experience managing and optimizing paid campaigns for international clients.

You will be responsible for developing and executing data-driven performance marketing strategies that drive measurable results for our clients. Strong spoken English and client communication skills are essential.


Key Responsibilities:

  • Plan, execute, and manage high-performance paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
  • Strategize and allocate media budgets effectively to maximize ROI and achieve client KPIs.
  • Continuously monitor and optimize campaign performance metrics such as CTR, CPA, ROAS, and conversions.
  • Conduct regular A/B testing and creative experimentation to improve ad efficiency and audience engagement.
  • Prepare clear, data-driven performance reports and confidently present campaign insights, strategies, and results to clients.
  • Optimize landing pages, sales funnels, and conversion paths to drive stronger lead quality and conversion rates (CRO).
  • Stay on top of platform updates, industry trends, competitor activities, and emerging tools to improve campaign effectiveness.
  • Collaborate with internal creative and content teams to ensure campaigns are aligned with client goals.


Key Requirements:

  • 3 to 5 years of hands-on experience in performance marketing, preferably in a digital marketing agency or managed services environment.
  • Proven expertise in running and optimizing paid campaigns on platforms like Google Ads and Meta Ads.
  • Strong analytical mindset with the ability to interpret campaign data and derive actionable insights.
  • Proficiency with tracking and reporting tools such as Google Analytics, Google Tag Manager, and similar platforms.
  • Excellent verbal and written communication skills in English, with confidence in client-facing roles.
  • Ability to multitask, manage multiple client accounts, and deliver results within deadlines.
  • Experience in both B2B and B2C campaign strategies is a strong advantage.


What We Offer:

  • Competitive salary and equity options.
  • A flexible work environment with hybrid work options.
  • Be part of a revolutionary team developing a product that simplifies digital advertising.
  • Help make marketing accessible and affordable for mid-market to large enterprises
  • Empower brands to scale their marketing effortlessly through an innovative, user-friendly platform.
  • Drive growth and success for businesses across industries with cutting-edge marketing solutions.
  • Collaborate with a diverse and dynamic team passionate about technology and innovation.
  • Accelerated growth opportunities in a fast-growing company backed by top investors.


Culture at Zocket:

  • Innovative & Fast-Paced: We thrive on creativity and quick execution, encouraging new ideas to solve challenges.
  • Team Collaboration: Every voice matters, and teamwork is at the core of what we do.
  • Balanced Work Life: Spontaneous chai breaks, lunch outings, and gaming sessions keep the atmosphere fun.
  • Flexible & Open-Minded: We welcome experimentation and fresh perspectives.
  • Ambitious & Goal-Driven: We set bold goals and work hard to achieve them.
  • Inclusive & Supportive: Everyone feels a sense of belonging, with a focus on collaboration and support.
  • Employee-centric: At Zocket, we’re all about people first. Our employee-centric culture thrives on continuous feedback, open communication, and a genuine commitment to listening to and supporting our team. We believe that when we take care of our employees, they, in turn, take care of the product, creating a positive ripple effect throughout the organization.


Here is a Sneak Peak into the culture at Zocket:


What Makes You a Zocketeer?

  • Agile: We are a fast-paced hyper-growth company, it takes agility to be able to thrive in this environment
  • Cross-Functional: Being a 10-100-stage startup, you are bound to work with all functions, it is critical for one to work with all teams.
  • Bias for Action: Get things done and get them done quickly. Period.
  • Customer Obsession: Always keep the customer at the core of decision-making. Drive innovation by understanding customer needs and delivering value consistently.
  • Resilience & Perseverance: Startups come with challenges, but we stay resilient. We tackle obstacles with determination, and we encourage a can-do attitude that helps us overcome difficulties
  • Growth-Oriented: We support continuous learning and professional development.


Join Zocket for a dynamic work environment where innovation and fun go hand in hand



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