
[Urgent] Specialist/Manager
1 day ago
- Job Title: Digital Marketing Specialist/Manager
- Location: Bangalore, India
- Experience Required: 5+ years
About the Role:
We are seeking an experienced Digital Marketing professional with strong expertise in driving brand visibility, lead generation, and ROI-focused campaigns across multiple digital platforms. The ideal candidate will bring strategic thinking, execution skills, and the ability to analyze data-driven insights to continuously optimize performance.
Key Responsibilities:
- Develop and execute end-to-end digital marketing strategies to drive traffic, engagement, and conversions.
- Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.
- Oversee SEO/SEM strategies to improve organic search rankings and visibility.
- Plan and execute content marketing initiatives, including blogs, email campaigns, social media, and website updates.
- Drive lead generation and nurturing campaigns aligned with sales and business goals.
- Monitor campaign performance using analytics tools (Google Analytics, HubSpot, etc.), prepare reports, and recommend improvements.
- Collaborate with internal teams, agencies, and stakeholders to ensure brand consistency across digital touchpoints.
- Stay updated on digital marketing trends, tools, and industry best practices.
Key Skills & Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 5+ years of proven experience in digital marketing roles.
- Hands-on experience with SEO, SEM, Google Ads, Facebook/Instagram Ads, and LinkedIn Campaigns.
- Strong knowledge of Google Analytics, Tag Manager, Search Console, and other marketing automation tools.
- Experience with email marketing, CRM, and lead nurturing campaigns.
- Creative mindset with the ability to translate ideas into impactful campaigns.
- Excellent communication and project management skills.
Preferred Skills:
- Knowledge of marketing automation platforms (HubSpot, Marketo, Zoho, etc.).
- Experience in B2B or B2C digital marketing.
- Basic understanding of design tools (Canva, Photoshop) is a plus.
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