(Apply in 3 Minutes) India Field Industry Marketing Specialist
8 hours ago
Job Description Summary MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More https//www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding. MathWorks India is looking for a Field Industry Marketing Specialist to lead and execute marketing initiatives across key ABM accounts, strategic customer accounts, and broader industry segments. This role will work closely with account and customer success teams, industry stakeholders, and global marketing functions to design integrated campaigns that accelerate customer onboarding, adoption, executive engagement and footprint expansion. The ideal candidate is a strategic marketer who thrives on cross-functional collaboration and can balance targeted ABM execution with scalable industry programs. MathWorks nurtures growth, appreciates diversity, encourages initiative, values teamwork, shares success, and rewards excellence. Responsibilities Account-Based Marketing (ABM) Partner with sales and technical and customer success teams to plan, develop and execute customized marketing plans for a defined set of high-priority ABM accounts, aligned to business goals and account growth strategies. Strategic Account Engagement Collaborate with account and customer success teams to build and run marketing initiatives that increase adoption, deepen relationships, and expand MathWorks presence within large, named customer accounts. Industry Campaigns Design and execute broader marketing campaigns for specific industry segments, using a mix of digital, content, event, and partner/industry association tactics to engage a wider audience. Executive Engagement Drives plans to reach and influence senior decision-makers within key accounts through targeted content, events, and campaigns. Cross-Functional Collaboration Work closely with internal stakeholders- including global field marketing, industry marketing, PR, and social media and customer success teams - to share best practices, localize global programs, and drive consistent messaging. Campaign Execution & Measurement Lead campaign delivery across multiple touchpoints and track performance metrics to assess impact on awareness, adoption, and account expansion. Event Planning & Management Plan, coordinate, and execute large as well as smaller, targeted events to support account engagement and industry marketing objectives, working with an event management agency. Minimum Qualifications - A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required. Additional Qualifications - Experience in Account based marketing or account management - Strong business acumen - Ability to manage through multiple projects simultaneously with tight deadlines - Analytical capacity to understand marketing and sales data in the context of the business, derive insights and counter measures (if any) - Demonstrated ability to build highly effective working relationships with key internal and external stakeholders - Strong communication and interpersonal skills, attention to detail
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