Brand Designer

Job Description

About Fam (previously FamPay)

Fam is India&aposs first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey super early in their life.

Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founders Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

About this Role:

Were not just building a product. Were building a brand that Gen Z vibes with.

If you can look at a design and instantly spot what makes it click the typeface choice, color balance, spacing, or even the way a logo breathes then this role has your name on it

As a Brand Designer, youll bring our brand to life across social, product, and marketing. From crafting visuals that stop the scroll to building systems that keep everything on-point, youll obsess over the little details while shaping the bigger picture. Youll work hands-on with designers, marketers, and product teams to make sure every pixel feels intentional and every story feels bold.

If your idea of fun is mixing strategy with creativity, and you dream of designing brands people cant stop talking about we want to hear from you.

On the Job

Heres what youll be doing:

- Create various content for social media platforms like Instagram, YouTube, LinkedIn, etc.
- Create vector illustrations for the app and marketing assets as needed.
- Develop and strengthen brand assets, including style and brand guidelines, ensuring consistency across all touchpoints.
- Produce creative assets, including graphics, templates, layouts, and visual standards for marketing activities across multiple channelsweb, social media, events, email campaigns, and other activations.
- Maintain a set of design best practices and guidelines to streamline production efforts.
- Research the latest design trends to create compelling visuals for the brand.
- Solve marketing and business problems through creative design solutions.
- Collaborate with marketing, product, and content teams to ensure cohesive visual storytelling.

Must-haves (Min. qualifications)

- 14 years of full-time experience as a visual and in product teams
- Hands-on experience in visual communication design across app, social, web & offline platforms
- Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
- Strong understanding of brand identity and maintaining brand consistency.
- A portfolio showcasing strong design aesthetics and creative storytelling.
- Comfortable using AI tools to optimise performance and deliver impactful designs
- Availability for a full-time role and willingness to work from our Bangalore office.

Good to have

- Experience working with small teams and leading impactful projects
- You love doing IC work, and at the same time, collaborate well with other designers
- Ability to conduct and synthesize qualitative and quantitative research
- Ability to create illustrations that enhance brand storytelling.
- A proactive, self-driven approach with a hunger for learning and experimentation.
- Why join us
- Be part of a high-energy, creatively driven team shaping the face of a growing brand
- High-impact role where your design decisions will directly shape the experience for 10M+ users
- Get creative freedom and room to experiment
- Collaborate with a team that values bold ideas and good vibes
- Access to the latest tools, resources, and inspiration to grow your craft

Perks That Go Beyond the Paycheck

Relocation assistance to make your move seamless.

Free office meals (lunch & dinner).

Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more.

Salary advance and loan policies for any financial help.

Quarterly rewards and recognition programs, and a referral program with great incentives.

Access the latest gadgets and tools.

Comprehensive health insurance for you and your family, mental health support.

Tax benefits with options like food coupons, phone allowances, car/device leasing.

Retirement perks like PF contribution, leave encashment and gratuity.

Heres all the tea on FamApp

FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.

Revolutionizing Payments and FinTech

FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.

Trusted by leading investors

Were proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founders Capital, and esteemed angels Kunal Shah and Amrish Rao.

Join Our Dynamic Team

At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We dont mean to brag, but we promise youll be surrounded by some of the most fun, talented and passionate people in the startup space.

Want to see what makes life at Fam so awesome Check out our shenanigans at @lifeatfam

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